Google AdWords updated its targeting by removing the option to target universities and airports, learn about the 5 stages that your PPC account progresses to, study the analysis drawn from a study conducted on 612 AdWords ads to determine the constituents of creating a good ad. All this and more in this Week’s PPC News.
2. The AdWords 2017 roadmap is loaded with artificial intelligence
Frederick Vallayes shares key insights on the features such as Custom in-market audience, life event targeting, data driven attribution modelling introduced during Google Marketing Next.
3. Is It Time to Invest in PPC for Your Content
PPC can act as a important tool to scale up your content marketing. Aaron Agius discusses the tips and steps to make your content marketing using PPC a success.
4. We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]
Allen Finn shares the 9 things learnt during an analysis that tested some of the best ads from AdWords in the past year. Here is how an ad using the tactics observed will look like. Know in detail from this post.
5. 6 Adwords Tips to Maximize Your Campaigns for 2017
AdWords analysts share their top tips that could help advertisers generate results driven campaigns. Here is a look into what their team has to share.
6. RLSA: Ultimate 11-Point Guide To Bring Back Conversions
Richard Uruchurtu shares an elaborate guide on setting up and using RLSA to drive back customers to advertiser’s business and generate conversions.
7. The 5 Stages of PPC Account Restructuring
Discussed here are the 5 stages that your PPC account enters into. William Larcom discusses what leads to each of these stage and the things to address while your PPC account in a particular stage.
8. Quora Ads: How to Create Your First Campaign
JD Prater shares this step-by-step guide to create ads on Quora. From creating your Quora account to the steps for setting up your first campaign, here is all you need to know.
9. [Product Update] Expanded Text Ads Preview Tool Upgraded
The new Expanded Text Ad Preview Tool includes adding sitelink description to your sitelink extensions, message extension, updated call display and the new ad label.
10. Facebook Lead Ads: Part One – Setting Up Your Campaign
Susan Wenogard discusses about Facebook Lead Ads and the things you need to know about them before setting them up.
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1. Google Quietly Shutters AdWords Targeting for Airports and Universities
Google has eliminated the option to target universities and airports, most likely because of its limited usage. Andy Taylor suggests ways to targeting them if you wish to cater to these audiences.