Recap of the top announcements/ features made so far, SMX advanced 2016 session discussion PPC automation, how call only campaigns increase call rates, why broad match is still relevant to your AdWords campaign and more insightful articles covered in this Week’s PPC News recap.
Here are the list of top PPC articles of last week.
1. Call-Only AdWords Campaigns To DRASTICALLY Increase Calls
AdWords call-only campaign is a perfect tool to ramp up the phone call traffic. Here is a post by Mitch Larson that attends to some of the questions that advertisers struggle and discusses the best practices to optimize your call only campaigns.
2. SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation
Christi Olson shares recap of the tips and tricks discussed during the SMX Advanced session by Amy Bishop, Steve Hammer and Caitlin Halpert on automation solutions that can help improve account performance.
3. Why AdWords Broad Match is Back in Style
In this post, Katie Brady discusses how Broad match are still relevant for your AdWords campaign and how you can control control its actions by being a little conservative in using it. Know how.
4. The 10+ biggest things to happen in PPC so far in 2016
Ginny Marvin rounds-up the top announcements, features, updates, news so far made by Microsoft’s Bing Ads and Google AdWords. If you missed out on all that happened since the start of this year, then here is a recap of the same.
5. Yes, The Google Display Network Can Drive PPC Conversions!
Avoiding Google’s Display Network owing to its poor conversion rates and low quality traffic? Melissa Mackey shares some of the tactics with which you can profit from the GDN. Learn how.
6. Using automation to execute PPC strategy
Want to automate some aspects of your PPC campaign? Here is Jeff Baum discussing how you can go about shortlisting your PPC automation requirements and further choose the right technology.
7. The Easy 8-Step Checklist for PPC Audits
New client on board? Do an extensive PPC audit before stepping on with your work on it. Erin Sagin shares a helpful checklist of the things that you must dive into your newly acquired account.
8. How Dynamic Keyword Insertion Helped Increase Impression Share By 36%
Since DKI was rolled, there are many dynamic ad features launched to further optimize the ad performance. Cassie Oumedian discusses how they have impacted CTR and other key metrics, in this post.
9. How AdWords Similar Audiences Cut Cost-Per-Lead by 58%
Go a step further by reaching out to audiences similar or behave like the audience in your remarketing list. The author discusses whether similar audience really make a difference and help you gain those leads you eagerly want.
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