Bunch of AdWords Scripts shared to help advertisers copy campaign audience across multiple campaigns, to help identify performing and poor ads from your AdWords account and to pause or enable your campaigns when there is a considerable price difference between yours and competitors price. All these scripts and more PPC news in this week’s recap.
1. Introducing Smart display campaigns
With the NEW Smart display campaigns on the GDN, advertisers can reach more audiences at the right time and with relevant message.
2. Here’s a script that copies audiences to all your campaigns
Daniel Gilbert shares a script that helps you easily copy campaign level audience and bid adjustment from one campaign to all your campaigns.
4. Google AdWords Search Term Report Action Items
How you can make use of AdWords Search Terms Report to improve on the areas hurting your account performance. Here are the many ways that STR could help you.
5. How to Gauge Your Paid Social Success
Kelly Pollock discusses how businesses active on social platforms can measure their social ppc success by using Google Analytics and other tactics.
6. AdWords Script to Find Poor Performing Ads
Identify best and worst ads from your AdWords account. Pause the underperforming ads and invest more on the ones driving results to raise your overall campaign performance.
7. 8 Key Google Shopping Product Feed Optimizations [Checklist]
Key Google Shopping feed optimization tasks to help boost your online visibility and ensure that you are able to drive more conversions. Leanna Kelly discusses in this post.
8. AdWords Script to Pause Ads When your Prices aren’t Competitive
Ahmed Ali shares a script that evaluates the price difference between your business and competitors. It pauses the ads if the price difference is higher than the threshold defined or vice-versa. Get the script here.
9. Fight Click Fraud In Your Bing Ads Lead Gen Accounts
Facing threat from bots leading to cost crunch and irrelevant clicks being driven to your business? Tanner Schroeder shares the tactics that can help you catch the click fraud in Bing Ads.
10. 4 Powerful Google Shopping Hacks to Supercharge Your Campaigns
Here are the 4 features and tools within AdWords that can help you break the clutter and improve your Shopping Campaigns for performance.
Related Links:
- Raise Your Quality Score With Our AdWords Script
- Free AdWords Audit Report
- Track AdWords Message Extension Conversion
3. Bing Ads Editor: Review Extensions support and other updates
New Bing Ads Editor to support review extensions, improvised keyword import and improvements in audience creation for your Remarketing campaign.