Understand about keyword conflicts, setting up your Smart Display Campaign, the targeting options to put to practice for your GDN campaign, launch of similar audience and more in this Week’s PPC News.
1. Find your next customer with new audience solutions for Search and Shopping
Customer match for Shopping and Similar audience for Search and Shopping campaigns was launched last week. With this new development advertisers can get useful data to connect with your audience with the right message.
2. How to Diagnose & Work With Keyword Conflicts
Understand all about keyword conflicts, what they are, when a conflict happens, how it goes unnoticed, how to diagnose and fix them. Brad Geddes discusses all that in this post.
3. 2 Tips to Avoid the Set It and Forget It Facebook Mentality
Milly Sauber shares the 2 ways that can help you optimize your Facebook performance without losing control on micrmanaging the campaigns.
5. 5 steps to success for low-conversion-volume accounts in AdWords
Thought that a low volume account cannot be improved because of lack of data? Anna Shirley clears the myth and share the 5 steps to transform your account into a performer.
5. Understanding Your Targeting Options on the Google Display Network
Here is a roundup of the targeting options available on GDN. Heather Post helps you decipher how to use these targeting options and when.
6. Introducing New Smart Display Campaigns in AdWords
Google launched the Smart Display Campaigns last month to help advertisers reach out to potential audiences. Mark Irvine shares how you can set your Smart Display Campaign and make sure it is optimized for performance.
7. 7 Tips to Optimize Your Bing Shopping Campaign
Alka DuMont on the 7 areas of opportunity that can help improve efficiency of your Bing Shopping Campaigns and your overall revenue.
8. 9 Facebook Remarketing Rules to Guarantee Your Success
Think that limited volume restricts your remarketing campaign from performing? Karola Karson discusses the 9 rules that can help you set up a winning remarketing campaign on Facebook.
9. How to Expand Your Reach and Drive More Conversions on LinkedIn
The 5 tactics that can help advertisers investing in LinkedIn, connect with ideal audience, drive valuable conversions and improve ROAS. Michael McEuen discusses in this post.
10. Study: Q1 Google Display Network placements
Ted Ives shares insights from a study conducted on accounts with active GDN campaigns. Here is the GDN placement analysis drawn from Q1, 2017.
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