Shopping season is approaching and the PPC world is preparing retailers, marketers to be present in the shoppers micro-moments. Google announces Shopping Remarketing Lists to meet the objectives and also get detailed insight on the digital trends that will prevail this shopping season. Adding more insight on shopping campaigns is the Merkle RKG’s Digital Marketing Q3 Report.
Other articles include, optimizing your AdWords campaigns, using multiple match types, Paul Hennessy on the death of SEO and more.
1. Shopping Campaign Click And Ad Spend Growth Far Outpaced Text Ads Across Engines In Q3
Ginny Marvin shares some insight from the Q3 Digital Marketing Report by Merkle RKG. The focus of this post is on the report’s observations about shopping campaigns in Bing and AdWords.
2. How to Increase Conversions With Mobile PPC
With Mobile usage growing rapidly, the ad revenue from it is expected to rise by 25.2% by 2020. Melissa Duko, discusses why mobile PPC might just be the right opportunity for businesses.
3. Top 10 Adwords Tips for eCommerce Websites
Investing too much in advertising to reach out to your target audience might not be an ideal decision. The author here discusses how AdWords offers the best solution in this regard and how e-commerce companies can benefit through this medium by following these 10 tips.
4. How Does Match Type Impact Performance?
By not evaluating the keyword match type, marketers may loose out on their business. Jacob Fairlough through this post shares the importance of using multiple match types and answers how it impacts your account’s performance.
5. Priceline.com CEO on the Death of Search Engine Optimization – Skift
Paul Hennessy, during the Skift Global Forum in Brooklyn discusses the issue of free SEO versus paid SEM, with finally concluding that paid is the dominating source of traffic. In his own words, he supports paid search:
And so I believe it is a paid world.
6. 7 reasons to love your Adwords call extensions
Ad extensions add more weight to your ad. Knowing so, some businesses overlook the extensions while setting up a campaign. The author here, in particular, talks of one of such extension (Call Extension) which can help measure performance and optimize in terms of revenue.
7. Here’s A Free AdWords Script That Pauses Your Duplicate Broad Keywords
Daniel Gilbert shares that prevents the possibility of having equivalent broad match keyword in your account. This is to ensure that marketers get to see the real performance metrics and not made to evaluate scattered data.
8. Seize holiday shopping moments with new tools and insights
With the shopping season coming, Google announced new features to help retailers be there at the customer’s micro moments. They introduced Shopping Remarketing Lists, with which retailers can optimize shopping bid to re-engage with customers whom you want to connect with.
9. USING GOOGLE ADWORDS? HERE’S 5 FACTORS THAT AFFECT AD VIEWABILITY
This post shares Google’s infographic on the factors that impact your ad’s viewability. So, if you want your digital ad to appear on a screen everytime, you might not want to miss any of these.
10. 2015 Holiday Trends – Shopping Moments Are Replacing Shopping Marathons
As the shopping season is approaching, Google surveyed customers on their shopping intentions with help from Ipsos MediaCT. In this post, they share the insights on the digital trends that is predicted to impact this shopping season. Lear more here.
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