Start your Monday, with this week’s recap of the PPC News. Some interesting facts about Google Ads Manager, block unwanted app placements with a handy script, optimize your mobile video adson Facebook , the key Google Smart Products to look out for, automating tasks to optimize your Amazon PPC ads and more.
Keep conversion tracking working across all browsers – Here are the steps to measure accurate conversion tracking of your campaigns in Bing Ads across all browsers.
How to Maximize the Impact of Mobile Video – With the growth of mobile video consumption in Facebook’s platfrom, here are some insights that will help improve campaigns using mobile video ads to target users.
Google Ads To Remove Option To Opt Out Of Mobile Apps Targeting – A brief summary of what Google Ads is changing in mobile app targeting, how it is to impact advertisers and what they should be doing in light of this change.
How to Block Poor Performing In-App Ad Placements – Frederick Vallaeys shares a script to help advertisers find mobile app placements performing poorly and take necessary action before the change of excluding mobile app targeting rolls out in September.
How Advertisers Can Use Google’s Smart Products – A look into some of Google Ads’ Smart Products announced during Google’s Annual Marketing Event, that are worth looking out for.
High CTR? Low Conversion Volume? Where’s The PPC Disconnect? – Connor Regan discusses dealing with high click rates resulting in little or no conversions, where the disconnect lies and how to correct it.
How to Automate Amazon PPC Ads – Make your Amazon PPC ads a success by automating some of the key optimization tasks. Here are more details about it.
Three things to know about Google Ad Manager – The new service brand was introduced by Google to bring together DoubleClick for Publishers and DoubleClick for Ad Exchange. Here are some more insights about it.
The 411 on Low Search Volume Keywords – Margot da Cunha discusses about low search volume keywords in Google Ads, what it means for advertisers, how to deal with them and more.
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