Here is the recap of this week’s PPC News! Performance change with explanation, Top 5 Google Display Network features released in 2019, Facebook’s Reporting Tool, Google Ads includes Location Extensions automatically and more.
7 Tips to Optimize Bidding in LinkedIn’s Campaign Manager -If you are having trouble deciding between bid types in LinkedIn Campaign Manager, here are 7 tips for improving your bidding strategy to drive campaign ROI on LinkedIn Campaign Manager.
Scaling Affordably: How to Balance Target Acquisition Cost With Your Growth Goals – Scaling is a priority for many businesses at some point in time but it isn’t always cheap. Advertisers’ ultimate goal is to balance their target acquisition cost with growth goals. In this post, Ana Gotter helps us to know how we can balance target acquisition cost to scale affordably and profitably.
Understand performance changes with explanations – To understand some performance changes in the campaigns and ad groups faster, Google has announced explanations in manual CPC or eCPC Search campaigns in beta. Get more insight here.
The Top 5 Google Display Network Features Released in 2019 -In this informative blog post, Joe Martinez helps us to know the top five new Display Network features which will help to optimize your Display Network campaigns a lot easier.
Reporting Tools to Better Measure your Holiday Campaigns – For advertisers to know how their holiday campaigns are performing to drive sales, Facebook has launched several updates to reporting tools that are designed to make it easier to measure ad performance across accounts, channels, and different publishers.
Google Ads Now Includes Location Extensions Automatically – In this article, Robert Brady has expressed his views regarding Google’s feature, Location Extensions which can be activated in Google Ads if your Google Ads account is connected to a Google My Business location. If not connected, Google will link them if it detects a shared domain and country.
Optimization score now includes Display campaigns – In August, Google has expanded the Optimization Score to Shopping campaigns. Starting from 4th Dec’19, the optimization score will include Display campaigns as well. Ginny Marvin also expresses her thoughts in her article in SearchEngineLand.
Broad Audiences vs. Lookalikes: Which Work Best For Facebook Advertising? ($1,000 Experiment) – In this blog post, Paul Fairbrother dives deep into Facebook’s automated ad tactics (a set of five automated ad tactics designed to improve results while saving you time) playbook and see if human or machine comes out on top.
Acquire High-Intent Prospects with Lead Gen Forms – Quora has introduced Led Gen forms in beta to help align your solution at key decision moments and achieve your lead gen goals. More insight into this blog post.
New in Keyword Planner: multiple plans and plan sharing – As it is not always easy to share your new keyword plans with everyone who needs to see them, Google has now given us leverage to create, save, and share plans with others without leaving Keyword Planner.
Related Links:
- How To Use The New Google Keyword Planner Effectively
- Using Google Ads Audience Targeting in Search Campaign
- Posing RSA on Google Ads gives “Limit Exceeded” Error. How to resolve it?
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