Gear up for this week, with the recap of some of the top ppc posts in our this week’s PPC News recap. Quora ads introduces campaign optimized conversion, learn about Amazon Seller Central updates, new Amazon video ads, how to make your ads memorable and more.
Amazon Updates Seller Central & AMS Campaign Manager Features – Amazon is improving its campaign management on Seller Central and Vendor Central platforms with an updated performance dashboard, more options to filter data, consolidation of campaign types and more. Tanner Schroeder discusses the details in this post.
What You Need to Know About Google Ads Bid Strategy – Pauline Jakober takes through the Google Ads bidding strategies, when to know you are ready to transition to automated bidding and how.
Announcing Conversion Optimized Campaigns on the Quora Ads Platform – With the new optimize for conversion option, advertiser’s ads will be shown to users most likely to complete the conversion action. Here is more about this update.
Amazon is testing video ads in mobile search results – The new video ads format in Amazon is currently available to limited advertisers and can be seen by iPhone or iPad users. More details in this post.
GDN PROSPECTING: THE SETTINGS YOU SHOULD KNOW TO AVOID WASTING DOUGH – Instead of spending money without any confirmed conversions, here are the 5 things you should do to optimize our GDN campaign and optimize it for conversions.
9 Common (and Costly) Google Ads Mistakes and How to Avoid them – Are your Google Ads campaign falling prey to any of these common mistakes? Here is how you can avoid it and ensure an unstoppable growth.
Forget me not: 3 steps to make your PPC ads more memorable – Make your text ads compelling and ensure top of mind recall from customers by following these three steps shared by Purna Virji.
How Voice and Responsive Search Ads will Revolutionize Google Ads – Ashleigh Betvardeh discusses how with voice search blooming and the Responsive Search Ads soon to be made global, advertisers must make use of this to reach out to their target audience.
Recent Targeting & Metric Updates in Facebook – Here’s a look at some of the recent changes introduced by Facebook that PPC professional’s must make a note of.
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