Edition of this week’s PPC News is here. Asset performance ratings for RSA, Quora Ads for agencies, Impact of iPhone’s iOS 14 operating system on Facebook’s in-app advertisers, Increased active viewers of ad-supported OTT content on Amazon Advertising, and more.
How to Get Your LinkedIn Virtual Event in Front of the Right Professionals – Earlier this year, LinkedIn has introduced Virtual Events that enables businesses to host their events virtually on LinkedIn. How can you get the right people to attend your event? Learn here.
Introducing asset performance ratings for Responsive Search Ads – Since the time Microsoft Advertising got RSA for its customer, they are trying to improve on that. Release of a significant improvement to asset reporting help you understand which of your headlines and descriptions are working well, and which are not.
Amazon Advertising reaches 40MM+ monthly active viewers of ad-supported OTT content – OTT refers to video content streamed over the internet with a streaming device. Since it’s launch, active viewers of ad-supported OTT reach has been doubled 40MM+ monthly. Learn more in this blog post.
Quora Ads for Agencies – With more and more agencies and clients exploring Quora in 2020, Quora has created a Media Agency Kit to shares with all agencies.
Apple’s iOS 14 Poised to Slash Facebook Audience Network – Susan Wenograd’s informative blog post explaining the impact of iPhone’s iOS 14 operating system on in-app advertisers and publishers.
How to Engage & Expand Your Audience with Video Advertising – Video ads are a growing piece of the digital advertising pie and play an increasingly critical role in engaging potential customers. How? Tom Whatley explains in his blog post.
HOW TO RUN YOUTUBE ADS: A COMPLETE GUIDE TO INCREASE SALES BY +500% – The YouTube Advertising platform has a great potential of making your video ads visible to your targeted audiences. A step-to-step guide by Yamil Amed Abud explaining how to start with YouTube Ads.
New LinkedIn Ads Features Every B2B Advertiser Should Know – LinkedIn’s improved audience building features, new ad types, and enhanced reporting features have made users quite happy. Let’s explore these features with Bahador Jamshidi in his article.
Is Google prepping to phase out ETAs? – Some of the marketers recently noticed that the “Text ad” option is not available from the Ads dropdown for Search campaigns in the Google Ads interface. What Google has to say about this change, find out in this blog post written by Ginny Marvin.
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