This year’s last weekly roundup. PPCers share their top predictions for the coming year, how AdWords advertisers can make 2018 a successful year for them, automated rules to put to practice for your Facebook campaigns, making brand bidding a must-do task and more in this week’s PPC News recap.
1. 5 New Year’s Resolutions for AdWords Success – With just a few days for the new year to start, here are few things that advertisers must follow as a resolution to ensure success with their AdWords performance.
2. Mobile advertising now drives over half of all campaign conversions – Here is how people measurement rather than cookie based measurement can help understand the impact cross-device journey of consumer on campaign conversions.
3. PPC 2017: Epic review of the biggest trends & updates in paid search – Ginny Marvin shares the developments that happened and the trends that prevailed in 2017 which will continue to influence the PPC space in 2018.
4. The Future of PPC: 3 Big Predictions for 2018 – Chaitanya Chandrasekar‘s shares his 3 predictions on that will impact PPC marketing in 2018.
5. Implications of Google’s Move to Sunset the Multichannel Ad Format – The Merkle team shares how Google has been testing the ad formats performance on the Shopping platform and discuss how the change from multichannel ad to Local Inventory ad will impact user experience.
6. 13 Reasons Why PPC Brand Bidding Is a No-Brainer – Pauline Jakober discusses the 13 reasons why advertisers should, without much of a doubt, bid on brands and not rely just on the organic results.
7. How to Use Facebook Ad Rules to Optimize Your Ad Campaigns – Johnathan Dane, in this post, discusses how advertisers managing Facebook campaign can set up automated rules to automate tasks that can help optimize their campaigns.
8. Top Social Media Updates From 2017 – Roundup of the top top social media announcements that an advertiser can explore and make use of to connect with their audience.
9. How to Stay Ahead of the Trend with your PPC Campaigns in 2018 – Here is another take on the PPC trends that will gain traction in 2018 and how advertisers can tweak their existing campaign to implement them.
10. How To Write Compelling Ad Copy – Success of search marketing depends on the search intent and to meet that intent would imply that advertisers make use of the right practice for compelling ads. Robert Brady shares the making of a good ad.
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