PPC is a world of ever growing knowledge. So how has PPC evolved in all these years, what does the year 2016 hold for marketers still exploring PPC, what features should they explore, how mobile has become the life of Google’s senior executive and more in this week’s PPC news.
Here’s a news roundup of the last week’s PPC activities.
1. eCommerce Pay-per-click Ad Trends for 2016
Here’s what PPC experts Brad Geddes, Kirk Williams, Matt Umbro, Elizabeth Marsten and Maria Corcoran have to say for the question ‘What two trends do you see emerging in eCommerce PPC in 2016?’
2. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy
An interesting gifograohic to take you through the various aspects that make a PPC campaign compatible to aim for high ROI. The author Jonathan Dane also shares the various PPC channels that you can explore for your business.
3. Search Stays Strong as Mobile Accounts for Most Clicks
Mobile will witness an increase in budget in 2016, according to the findings disclosed in this post and research claim that this year marketers will be spending more in search. Learn more about the same with the help of data shared by Kenshoo and Ad Media Partners.
4. PPC Professionals: The Mechanics of Digital
Melissa Mackey shares how PPC domain has evolved since she started off doing PPC in 2002. Here’s a look at her views on how PPC was tackled earlier and how it needs to be managed in the current scenario.
5. Use External Data In Your AdWords Campaigns With Scripts To Call APIs
Columnist Russel Savage shares the tutorial on creating wrappers for external API calls, which in the discussed script is the Huffpost Pollster API that provides with the latest political data that could be incorporated in the script.
6. How Google’s Search Chief Has Been Living The “Mobile First” Life For Over A Year
Amit Singhal, Google’s senior VP sharing his view with Danny Sullivan on how his life has transformed to ‘all-mobile’. Here’s one of the quotes from his chat:
I realized… that on mobile devices, I wanted to act more.
7. 15 Factors to Consider When Prioritizing Which Keywords to Target
Aleh Barysevich discusses the decisions and the factors that affect the decision of selecting which keywords to target in order to attract valuable prospects to the business.
Matt Umbro shares a follow up post on how countdown ads have been received by marketer, in continuation to the previously written posts where he brought out the impact these dynamic ads could have. Learn more.
The start of a new year brings an opportunity to revamp your strategy and approach. Here are 5 ways to do so as shared by Charles Crawford. Learn about the techniques and plugins that could contribute in the revamp process.
10. How This Entrepreneur Super Charged Web Traffic with PPC Campaigns
Brian Hughes shares the success story of how Oleg Calugher, co-founder of MyUKMailbox,grew the business with targeted specific keywords. Read about their top PPC tricks and how startup businesses can benefit from them.
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8. How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season?