Responsive ad rolled out for Display Network, useful steps to take while migrating to a new account, using call tracking to measure results effectively, announcements made on AdWords Quality Score.
All this and more in this week’s recap of PPC news:
1. How-To: Migrate Traffic From An Existing AdWords Account
Find the migration process to a new account painful? Here are some useful tips and tricks to help you smoothly sail through the process of migrating traffic from an old account to a new one.
2. Examining Whether AdWords Bid Headroom Leads to Higher CPCs on Brand Keywords
Maintaining top position of your brand terms is a must to stay ahead of the competition who are vying for your audience. Joseph Shoemaker discusses strategic step that could be taken by using correct bid headroom. More about what it is and how it affects your bidding, in this post.
3. How to implement mobile-specific ad copy for AdWords expanded text ads
Want to use device specific ad copy to make your ads more effective? Jason Puckett discusses the two options advertisers can look into; crate mobile ad groups or using device based ad customizers. Details in this post.
4. Search ad innovations see strong momentum
Here are couple of updates introduced during the SMX East by Google’s Jerry Dischler. Demographics for Search Ads, success stories of Customer Match driving results and improvements in RLSA. Details in this post.
5. Google’s Responsive Display Ads Pack A Punch
Tanner Schroeder sheds light on the newly launched Responsive Ad for Display Network, that got lost in the limelight of Expanded Text Ads. Here is a look at what this format offers to you and how to set it up.
6. Quality Score Analysis: How & Why You Should Take A Deep Dive
Here’s an analysis run by Abby Woodcock basis Brad Geddes’s theory where he suggests analyzing the CPC and CPA by Quality Score to determine if you should really be spending time on improving QS or not and if there is a correlation between QS and CPC/CPA.
7. Why call tracking helps improve PPC lead generation account performance
Columnist Jeff Baum shares some insight on why it is important to set up ‘Call Tracking’ properly to help measure and optimize the ROI of your PPC campaigns.
8. The Power Of Negative Keywords In Getting Details Right
The importance of negative keyword is not hidden. Julie F Bacchini explores the same thought and shares how powerful negative keywords are, how to uncover the poor performing keywords and manage the effect of close variant.
9. What you didn’t know about recent Quality Score changes
Frederick Vallaeys shares an updated script that helps calculate the account level Quality Score while also discussing the recent developments made by AdWords on Quality Score. Details in this post.
10. How to Use Long-Tail Keywords that Convert
Are you missing out on effective long tail opportunities? Garrett Mehrugth discusses how to identify long tail keywords, select the best ones and optimize them to drive conversions. More in this post.
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