Weekly PPC News – Keyword Generation Tips, Paid Social Strategy For B2B Companies and more

Learn about making eCommerce campaigns profitable, ZIP code based targeting, using life events targeting effectively, promoting YouTube videos with AdWords, useful tips and resources for generating keywords  and more  in this week’s PPC News recap.

Build More Effective Ad Creative Using Data and Insights – Facebook lays down a five step process to help advertisers better identify their audience, build effective campaigns and drive business for the business.

[PRODUCT UPDATE] More Ad Extensions in ETA Preview tool – We have upgraded our Expanded Text Ads Preview Tool to now include the Location and Price Extensions.

When to just say “no” to bidding on brand – Brand bidding has its takers and promoters. Here is a look into some of the main arguments about it and when it is appropriate to be used by a business.

Why B2B Companies Need A Paid Social Strategy Now More Than Ever – B2B companies might not see the benefit of having a paid social strategy in place. Mike Fleming discusses why it is a must have for B2B businesses too.

3 Simple Ways to Squeeze More Profit Out of AdWords eCommerce Campaigns – Have an eCommerce business? Try creating search campaigns targeting your shopping terms to reap the benefits from your AdWords campaign.

AdWords Life Events Targeting Is Here! Now What? – Targeting is a stepping stone in achieving the campaign objectives and Google has added many features to help advertisers connect with the right audience such as with Life Events Targeting. Here is more details about it.

Improving PPC relevance with ZIP code-based geotargeting – Amanda Krause discusses how ZIP code based targeting can help improve ad relevance if you are running an AdWords campaign for multiple locations.

Keyword Generation & Research Tips for PPC Campaigns – Keywords are key components of an effective campaign. Here are some of the useful tips to generate keywords for your campaign without much of a pain. Know more.

5 Powerful Ways to Promote YouTube Videos With AdWords – Greg Swan discusses why it is important to promote your brand on YouTube and the 5 impactful ways to do so with the help of AdWords platform.