Welcome to this Week’ PPC News recap! Bing Ads to soon launch page feeds in DSA campaigns, avoid these 5 mistakes in Facebook Ads, Karooya’s Ad Performance Report updated to include performance of 3 headline Expanded Text Ads and more.
Easily manage Dynamic Search Ads campaigns with page feeds – Save time in managing your DSA campaigns with the new Page Feeds, all set to be rolled out in the coming few weeks.
Everything You Need to Know About the New Call to Action Extensions for YouTube Ads – YouTube call-to-action overlaps are soon to be replaced with the newly released call-to-action extension. Joe Martinez looks into the new extension and the things advertisers must be aware of.
How to automate yourself to success in PPC – Steve Plimmer discusses how to use automation to drive PPC success and achieve your KPI’s in a controlled and accountable way.
5 Facebook Ad Mistakes That Could Be Hurting You – Here are the five issues that could impact your Facebook ad’s significantly and how to fix them without causing more harm.
Google Adds Call-to-action Extensions for YouTube Ads – Greg Swan shares more insight about the newly released CTA extension for Amazon Ads and some recent performance data.
Amazon Advertising 101: Calculating ACoS & Setting Goals – Here are some of the commonly asked questions about Amazon advertising and setting the ACOS goals for your campaigns.
Ad testing in a multi-format world of responsive search ads, three headlines and more – Ginny Marvin discuss with Brad Geddes about what the recent ad format changes in Google Ads, means for ad testing and what advertisers should be doing.
Microsoft and Verizon Media strengthen search partnership – Through this expanded partnership search advertisers are promised of reaching a wider audience across the Bing Ads, Yahoo and AOL Network.
[NEW Product] Ad Performance Report Now Shows Ad Groups With Missing Expanded Text Ads’ – We recently made some changes to the report considering the launch of the new 3 headline Expanded Text Ads. It not includes highlighting ad groups with missing 3 headline ETAs anc compares performance of 2 headline ETAs with 3 headline ETAs
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