Weekly PPC News – New Tools Added For Responsive Search Ads, Exact Match Made Less Exact and more

This week’s PPC News covers the top posts from the last week where  Google Ads added new languages and reporting tools to RSAs, using Facebook Collection Ads optimally, Exact match changes impact, Amazon ads evolution and more.

More language support and new tools for responsive search ads – Google announced that RSA now supports 10 new languages, along with new reporting and feedback tools to make RSAs more effective.

Limiting Customer Match was a Move Google Probably Needed to Make – Google laid down requirements for using Customer Match and restricted its usage to advertisers who meet the criteria. Andy Taylor discusses this recent change and why it was a much needed one.

Debunking Ad Testing Part 2: Garbage in, Garbage out – Martin Roettgerding, in the second series about ad testing discusses about reviewing your ad tests data and how it is more than one aspects that decides the winning ad.

Google Ads: ‘Exact Match’ Keeps Getting Less Exact – With machine learning powered exact match type keywords, the intent of the exact match has shrunk. Robert Brady discusses what impact it has made and how to ensure your account is still maintaining its performance.

What Will Shape Google & Facebook Retail Advertising In 2019? – Greg Swan, shares industry predictions of what will shape up Google and Facebook advertising in the coming year, 2019. Here is a look into what the experts have to say.

Facebook Collection Ads: Tips on Choosing the Right Creative – Showcase your ads through Facebook Collection Ads is a great way to ensure a fullproof mobile user experience. Here is how to use it to the best.

Before You Pick Your YouTube Campaign Goal, Know Your Bidding Options – Learn about the bidding options available for your video campaign depending on the campaign goal chosen by you. Joe Martinez elaborates in this post.

Amazon product ads evolution: A harbinger of Amazon local advertising? – Here’s how Amazon is giving neck-to-neck competition to Google with its evolving advertising products and how the upcoming holiday season will be testing time for both on who gets the majority share.