Welcome to this week’s PPC News recap! Announcement of new optimization score features and Dark mode in the Google Ads mobile app, LinkedIn targeting for ABM programs, How political Ads impact advertisers and brands and more.
Do more on the go with new features in the Google Ads mobile app – Google Ads is introducing new optimization score features and Dark mode in the Google Ads mobile app. Get more insight into this brief blog post.
A new look for attribution reports in Google Ads – Google Ads is launching a new experience that features a simplified and intuitive set of attribution reports to cover a range of insights.
5 ways to measure your OTT campaigns – Amazon’s OTT campaigns let brands show the impact of their advertising investment. This brief post helps you to understand a few ways to get results to your media investment.
Requiring Authorization for Ads About Elections and Politics in 32 Additional Countries – To help prevent foreign interference in elections and bring greater transparency and authenticity to advertising, Facebook is making the authorization process compulsory in 32 additional countries. Learn more here.
How to Use LinkedIn Targeting for ABM Programs – For B2B companies to reach the right people and target effectively, Account-Based Marketing is the right choice. How can LinkedIn’s targeting capabilities help for ABM programs, Sean Callahan helps to know in this article.
Amazon search ads: How to advertise on Amazon — profitably – As marketers and Amazon sellers are flocking to the Amazon advertising platform, they need to ensure that their ad campaigns are profitable to gain success. In this article, Ginny Marvin helps to understand the strategies to run a profitable campaign on Amazon advertising.
Social Media Political Ads and How They Impact Advertisers & Brands – An informative blog post by Tara Johnson which sheds light on the impact of political ads on advertisers and brands who have no stake in the election game.
Go Beyond Keyword-Only Targeting in Paid Search Marketing – Using keywords that gain many clicks can drain your budget quickly. Pauline Jakober helps to know, how you can move beyond keyword-only targeting with seven different audience targeting methods.
Will RSAs help or hurt your account? This script will help you figure it out – A Google Ads script by Frederick Vallaeys to see if RSAs performing well or underperforming.
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