Welcome to this week’s PPC News recap! 7 Tips for lowering Customer Acquisition Costs on Facebook, How to manage Led Gen forms in LinkedIn, 3 dangers of PPC best practices, Top Google Ads announcements in 2019 and more.
Google Secretly Rolling out NEW Image Extensions to Search Ads – Google is silently rolling out image extensions for some advertisers, allowing them to display relevant images alongside their search ads. Mark Irvine helps us to dig deeper into this news.
LinkedIn Makes it Easier to Manage Lead Gen Forms – Since LinkedIn released its Lead Gen forms in 2017, they haven’t always been the most efficient to manage. Bethany Bey gives us insight on the new features that will make working with lead gen forms so much easier.
7 Tips for Lowering Customer Acquisition Costs on Facebook – Customer Acquisition Cost draws a very thin line between profitability and excessive spending. Any small imbalance can add up to a loss of hundreds of dollars. Tara Johnson helps us to know 7 ways to lower Customer Acquisition Cost on Facebook.
Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead – Though, Amazon Ad spend has risen on the entire five-day stretch known as Cyber 5, advertisers still have time until Dec 22nd to maximize total sales, and potentially capture market share from competitors. Andrew Waber sheds more light on the same in this brief article.
Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates – According to the comparison drawn by the e-commerce marketing firm Sidecar between 2018 and 2019, mid-market retailers threw their marketing dollars into Google Shopping whereas enterprise retailers, increased spend across both Shopping and text ads. A brief post by Ginny Marvin.
3 pitfalls of PPC experiments – There are many true-and-tried best practices in search marketing, but if you deploy those practices incorrectly, you tend to achieve bad results. That’s why being really good at PPC experimentation is so important. Frederick Vallaeys helps to know 3 dangers of PPC best practices in this article.
AI For PPC Is Only Useful If You Use External Tools – When it comes to managing your PPC campaigns with artificial intelligence, you also need the best tools and strategies that are available. In this blog post, Danielle Strouther does an unbiased assessment of some of the most popular AI-powered tools.
Google Ad Manager: Everything You Need To Know – In this article, Brad Smith helps to get the complete breakdown of Google Ad Manager and how it can help your business get the most out of your ad budget and increase ad revenue.
Top Google Ads Announcements in the Year 2019 – This year, Google has announced a lot of updates & features in its platform to be equivalent to other PPC platforms. Get to know some key announcements in this blog post.
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