This week’s PPC News recaps the Google Ads innovations shared during the SMX East session, the new features to be released in Quora Ads, Facebook Attribution measurement tool for advertisers to capture customer’s journey, why your ad’s first position is not always the best revenue generator and more.
Drive better results: An insider’s look at the latest Google Ads innovations – Here are some of the new innovations shared during the SMX East session such as Email Forwarding, automatic reply to click-to-message ads and more.
It’s the holidays and Bing shopping is ready for you – Bing Ads to offer Automatic Item Update for your Bing Shopping Campaigns, multiple images in Product Ads and more ahead of the holiday shopping season.
7 actions you can take to help improve Sponsored Brands campaign performance – Here are the actions that you can take in order to make your Sponsored Brand campaigns, previously Headline Search Ads, a success.
A Rundown of Your Google Ads Automated Bid Options – Pauline Jakober shares about automate bidding options, using the right strategy for achieving your goals and using a mix of automated and manual bidding strategy.
Facebook Attribution: A Measurement Tool for Today’s Digital Advertising Landscape – Facebook introduces a new measurement tool, Facebook Attribution, to give advertisers a holistic view of their customer’s journey.
Three New Betas Announced for Quora Ads – Joe Martinez shares about the new betas which are soon to come out in Quora Ads.
A smarter way to target your audience with Bing Ads and LinkedIn – In the process of integrating LinkedIn with Bing Ads, now advertisers can make use of Profile Targeting for their campaigns on Bing’s platform.
How to Optimize Your Amazon Sponsored Product Campaigns – Kaitlyn Couture discusses how to leverage your Amazon Sponsored Product Campaign by adopting strategies specific to the targeting types. Learn more.
Why First Position Can Hurt the ROI of Your Ads – Pam Neely discusses why first position is not necessarily a great way to generate revenue for your business. Learn why and how.
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