Get introduced to the impact of voice search on retailers, how custom labels can be used to improve PLA performance, Purna Virji’s tips on influencing customer’s brain with your ad copy, the new ‘DEAL’ tag introduced for hotel listings. All this and more news captured in this week’s PPC recap.
Here is the PPC news roundup:
1. How SaaS Startups Should Be Using AdWords
Is high CPC and intense competition intimidating you? The author of this articles, discusses the techniques that you could put to use to generate quality leads and hence return for the amount being spent.
2. In the Age of Dying CSEs, Feed Management is More Important Than Ever
Melissa Rowland shares the findings that reveal how CSEs have got consolidated with time and how PLAs have continued to evolve over the last few years. More details in this post.
3. Why retailers shouldn’t overreact to the voice search revolution
Voice search has lately been considered to bring about a major revolution. Andy Taylor, in this post, shares data and insights on how it has been impacting retailers at large.
4. Five insights your paid search team should be stealing from organic
Matt Lawson how you can benefit from the reports launched as part of deeper integration of Analytics and Search Console and apply them for the benefit of your paid search campaigns.
5. Influencing with ad copy: how to truly drive action
Making your ad persuasive and influential is a challenge most advertisers meet with. Purna Virji discusses how to influence the customer’s brain to make the click and eventually drive conversion.
6. Behold The Hidden Feature Of Custom Labels
Reinhard Einwagner discusses how custom labels can realistically make a difference to your PLA performance. Use custom labels to get the shopping performance data and analyze it to test different hypotheses on your Google shopping performance.
7. Google Adds “Deal” Tag to Local 3-Pack and Local Finder Map Hotel Results
Google recently added a ‘DEAL’ tag to their hotel listings. This is done so, to help customers with their hotel search and find out hotels offering price lower than their normal rate or offering a discount in comparison to market price. Jennifer Slegg shares the details.
Related Articles:
- Expanded Text Ad Preview Tool
- Free AdWords Audit Report
- Track Expanded Text Ads’ Performance with AdWords Script
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.