Weekly PPC News - The Most Shared AdWords Content In 2015

Posted December 29th, 2015 by Kirti & filed under PPC Roundup.

Learn about location bid adjustments, choosing the right bidding strategy for your PPC campaign, AdWords remarketing learner’s guide, the top shared AdWords posts and more in this week’s PPC News.

Here are the PPC related articles for the last week.

1. Can You Guess What Was The Most Shared AdWords Content In 2015?

Frederick Vallaeys shares those AdWords articles that were shared the most based on the social share data from BuzzSumo. Here’s what the PPC world was discussing this year.

2. How to Add AdWords Location Bid Adjustments

Use location bid adjustments to adjust bids for your targeted locations, learn how to set them up and what metrics are available for you to determine how your local bidding is performing. Christina Baldassarre discusses it in this post.

3. Manage Remarketing Lists via API

Udo Grobner shares details on how to manage remarketing lists via API. Reduce the manual effort spent and learn how to add, modify and remove remarketing lists.

4. 2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads

Answering these two questions serves as the foundation for delivering growth and results, discusses Raymond Coppinger in this post. What are these questions? Are they really that important? Learn about it here.

5. A Guide to Choosing the Right PPC Bidding Strategy
Dusty Vegas discusses the strategy to improve your SEM account performance, the benefits of the popular bidding strategies and who should adopt them. Learn more in this post.

6. The Six Quality Score & Ad Rank Questions Everyone Has For Google

Columnist Matt Lawson tackles the questions most marketers have about Quality Score, Ad Quality and Ad Rank. Here’s a look at the straightforward answers to these common questions.

7. Why You Need Dedicated Thank You Pages for PPC
As a marketer you know the importance of thank you or confirmation page on your website. Here are the three reasons why you must also have a thank you page for your PPC campaign.

8. AdWords Remarketing: Step-by-Step Guide to Get More Sales From Existing Traffic

Don’t treat different set of customers similarly,show them different ads. Use remarketing to meet that objective. In this post the author discusses about the process of setting up remarketing for your business.