Some interesting features launched the last week to make viewing bidding insights easier, travel planning and mobile shopping easier fr advertisers. Learn more about RLSA campaigns, PPC secrets by PPC expert Johnathan Dane, rising Mobile brand CPCs, Facebook Custom Audience. All this discussed in this week’s recap of the top PPC news.
Here are the list of trending PPC topics:
1. Making Travel and Shopping Easier for the Seasons Ahead
With the holiday season approaching, Google introduced an array of features to help customer make travel planning and mobile shopping an easier exercise. Check out this announcement for more details.
Here is the transcription of the live chat conducted by Matt Umbro discussing about ad testing experience with expanded text ads, handling writing standard ads and expanded test ads and the results witnessed. hear from the experts in this transcribed streamcap of the live chat.
3. 5 PPC Secrets I’ve Discovered Through Millions of Ad Spend
Johnathan Dane shares his PPC secrets that can work well across all verticals. Make use of the learning from this post and move your PPC vehicle to make more money.
4. US Google search spend was flat, but mobile spend jumped 55 percent in Q2
Google paid search spend in US dropped slightly YoY in Q2 2016 as surveyed by IgnitionOne. Ginny Marvin shares some of the other finding in this post. The report can be downloaded from here.
5. Expand Your PPC Advertising With RLSA Campaigns
Tailor your PPC campaigns to reach out to audiences who have visited your website pages with Remarketing lists. Here are the things you should know about RLSA campaigns and how you can use it for your advantage. Read this insightful piece by Hannah Stone.
6. Amazon Prime Day Once Again Drives Up Google Impressions
Learn how Amazon’s Prime Day impacted the online advertising ecosystem and in specific the Google advertisers? Andy Taylor shares the details of how google’s impressions increased and CTR dropped. Have a look!
7. More prominent reporting helps you monitor the health of your automated bidding
Google has introduced new features to enhance how you view the bidding insights. With such upgraded features, you can flag your bidding issues, appearance of bid strategy statuses and access rich performance reporting.
8. 7 Things Profitable AdWords Campaigns Do
Jason Nelson, discusses the 7 steps that you can take in AdWords to control wasted ad spend and drive better results. So, start showing your ad on the top of Google ad slots.
9. Epic Facebook Custom Audiences Update: Dissecting 3 New Tools
Facebook made some updates to to ‘Custom Audience’ that helps in leveraging customer matching resulting in better lookalikes. Kendra Pennington discusses what these updates were and how marketers can make the most from it.
10. Google Mobile Brand CPCs Skyrocketing…Again
‘Brand CPC rose considerably in 2015, but by the end of Q2 2016, the same is 22% than the historical average over the previous 4 years’ shares Andy Taylor. More about it in this post.
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