Handpicked PPC stories from experts that discuss the tips for holiday season, identify bad ad placements, calculating search impression share, importance of ad extensions, when to conduct keyword research and more.
Here are the top PPC news from last week:
1. How should your ad budget impact campaign building?
Brett Middleton shares a formula to calculate search impression share to help advertisers make projections on how their budget allocation will impact campaign performance.
2. Google AdWords: How to Identify Bad Ad Placements Using Scripts
Filtering Display Ad placements where you do not wish your information to get displayed requires a lot of time. To solve this problem here is a useful script to identify bad placements. Learn how to use this script in this post.
3. Seven PPC Industry Experts Reveal Their Top Holiday PPC Tips
Getting geared up for the holiday season? Frances Donegan-Ryan discusses with experts Melissa Mackey, Brad Geddes, Mark Irvine and more, across seven industry and shares their tips for this holiday season.
4. AdWords Scripts 101 + A Big List of Free Scripts
Abby Woodcock discusses why AdWords Scripts is a feature worth exploring and also shares some of the free scripts created by experts across the globe. Learn how to use an AdWords Script for your account.
5. AdWords Is Removing Converted Clicks. Now What?
A fan of Converted Clicks? Nick Eppinger shares how advertisers will get affected and what all you must need to do to continue with effective tracking.
6. Why Advanced RLSA Audience Targeting Is Essential For Your Business
The 2016 SMX conference’s most talked about topic was around RLSA. Tara Johnson, in this post, takes you through the fundamentals, history and evolution of RLSA. Know more.
7. Digital Advertising Industry Updates – Blink and You’ll Miss Them!
With an array of announcements made this year, John Lee lists down the updates and features announced by AdWords, Bing Ads, Facebook Ads, Yahoo Gemini, Twitter Ads and LinkedIn Ads. Learn more in this post.
8. Expanding Your PPC Account with Ad Extensions
PPC expert Melissa Mackey emphasizes on the importance of Ad Extension to improve account performance. She elaborates on the ad extensions available in AdWords and how to use it.
9. The Easy Guide to Maximizing Your AdWords ROI
Maximizing ROI is a hard task, but here is a useful guide that guides through meeting AdWords ROI expectations for Search and Display.
10. The ins and outs of keyword research
Amy Bishop discusses when it is wise to expand the keywords and when not, along with tips to find worthwhile keywords for your campaign. Details in this post.
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