Understand the impact of bidding as per device type, how keywords will work alongside audience targeting as important targeting options, working up the ladder with Similar Audiences and more covered in this Week’s PPC News recap.
Here are the top 10 posts from last week.
1. Maximize conversions with Smart Bidding
Maximize Conversions, a new Smart Bidding strategy was launched by Google to help advertisers get you more conversions within the specified budget.
2. Facebook’s Audience Network Analysis
Ahmed Ali discusses the performance of Facebook’s Audience Network, how the GA and Facebook ad showed discrepancy in data, what is the reason for that and what to do about it.
3. PPC Bid Automation: A Must In 2017
Manual bid management is a thing of the past with the onset of Bid Management tools, AdWords scripts and bid automation rules. Melissa Mackey explores these options while leaving it open ended whether to use manual or automated bid management.
4. Are Your AdWords Campaigns Taking Advantage of Separate Desktop and Tablet Bids?
How advertisers are making use of the option to set desktop and tablet bids separately? Andy Taylor discusses whether advertisers are opting for this controlled bidding option and shares data of how they must use it to benefit in long run.
5. Three strategies for cracking the B2B code on Facebook
Here are some useful strategies that can help improve your B2B marketing activities in Facebook a success. Test these strategies to see which one works best for your B2B company.
6. No, Paid Search Audiences Won’t Replace Keywords
Kirk Williams on how keywords is still an essential targeting tool and that audience targeting cannot replace this form of targeting. Here is more insight into it.
7. Use Similar Audiences For Search To Tap The Upper Funnel
Learning shared from using the Similar Audiences to work your way in tapping the upper funnel keywords (what these mean is discussed in this post) and the results they drive.
8. 4 New Features for AdWords Ecommerce Advertisers
Robert Brady lists down those changes announced during Google Marketing Next that are crucial for eCommerce advertisers.
9. New Promotion Extension in AdWords Drives Super-High CTR [Coming Soon]
Currently in beta stage, Promotion Extensions are available to AdWords accounts that are on the new UI. Here are some stats to show how promotion extensions have been performing, how to set it up and more. Mark Irvine discusses it in this post.
10. Clever Customising – Using Custom Labels For Your Shopping Campaign Structure
Best practice for structuring your shopping campaign by using the custom labels to create an alternative campaign structure. Here are the inputs form the test done following this practice.
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