Merkle released its Q3 Digital Marketing Report, new tools introduced by Facebook, AdWords to unfold new innovations to meet customer expectations during the holiday season, putting Lead Gen Forms to practice, why audience led marketing approach is important and more in this Week’s PPC News recap.
1. Two New Tools for Your Best Holiday Campaigns
Facebook introduced two new tools dynamic creative and asset customization. The former to help find creative that works best in each placement and the latter to assign different versions in each environment.
2. Unwrapping new innovations for the holidays and beyond
With the holiday season round the corner, Google has announced launch of new innovations local inventory feeds, enhancing store visit measurements and more.
3. Key Highlights From Merkle Q3, 2017 Digital Marketing Report
Merkle released its Digital Marketing Report for Quarter 3, last week. Here are some of the key findings from the report in this post.
4. 5 Data-Backed PPC Strategies to Yield Higher ROI
Margot da Cunha shares the 5 strategies that can help achieve higher ROI from your AdWords campaigns by not just increasing your budget but also responsibilities.
5. What Type Of Info Really Sells Your PPC Audience?
Melissa Mackey shares what information advertisers, especially B2B lead generation advertisers, must share with their PPC audiences.
6. How to Use LinkedIn Lead Gen Forms
LinkedIn made the Lead Gen Forms available for Sponsored Content Campaigns and soon it will be made available to Sponsored InMail. Here is how you can created Lead Generation Form Template.
7. Moving Towards Audience-Focused Marketing
Arianne Donoghue discusses the importance of an audience-led approach for your marketing campaign by digging into your AdWords, Bing Ads, Facebook Page audience data etc.
8. 2 New AdWords Features & 1 Awesome Strategy You Must Know
Lisa Raehsler looks into the new changes made by AdWords, the change made to the daily budget and the other was Google making ad variations of ads added in AdWords and about the portfolio bid strategy that can help test theses recent changes.
9. Improve Your Quality Score From Ad to Landing Page: A Former-Googler Tells All
Frederick Vallaeys discusses optimizing your landing page to eventually improve the quality score and tracking the improvements made.
10. The Ultimate Guide to Google Shopping Campaign Setup and Structure
Andrew Lolk shares the actionable steps to witness success from your AdWords shopping campaigns and gain more control over the search terms triggering your ads.
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