Welcome to this week’s PPC news recap. LinkedIn announced new Interest targeting, Google Ads extended its 15-sec non skippable video ads beyond YouTube, one thing about new targeting feature in Amazon’s automatic campaigns that you didn’t know of and more
Expanding advertiser access to 15-second non-skippable video ads – Now the 15-second ads have been extended to Google Ads and Display & Video 360, which was earlier reserved to only YouTube.
Introducing Interest Targeting – With Interest targeting, advertisers can now target their ads to members based on their professional interests, the content they share and engage with on LinkedIn’s platform.
Quick tips: Choosing the right Pinterest ad format – Here is all that you wanted to know about the ad formats available with Pinterest and which one’s best fits your goals.
Tips to maximize ROI on paid social: Facebook + Instagram – Want more out of your paid social media campaign? Here is what you need to do in order to maximize returns from your paid campaign.
Apple Search Ads: 11 Things You Need To Know – Tried your hands on Apple Search Ads? Here are the things that you need to know about it, whether they are worth trying or not, and how to effectively use them for results.
What You Don’t Know About The New Auto Targeting Feature In Sponsored Product Ads – Amazon Ads introduced new targeting features last year. Here is more details of the targeting features launched for automatic campaign.
Instagram Marketing: Aligning Audience & Placement – Mike Bird, discusses how Instagram offers the opportunity to connect with mobile savvy users and how to go about creating a successful Instagram marketing campaign.
Amazon had a record-breaking holiday season, here’s how advertisers managed it – Amazon made strategic improvements to the advertiser experience and hence, Sponsored Product Ads performed competitively 2018’s holiday season. Melissa Reilly discuses how 2019 can expect a similar impact
Important Phrase Match Difference Between Google and Bing – Joe Martinez shares the one important difference in phrase match between Bing Ads and Google Ads, that might be affecting your strategy.
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.