Bing Ads Editor adds labels for DSAs, using AdWords new Overview page, the importance of local search ads for locally competitive businesses, new ad guidelines to comply with to avoid Chrome’s ad blocker, twitter to lay emphasis on optimizing their platform this year too and more in this week’s PPC News recap.
Labels for Dynamic Search Ads now available in Bing Ads Editor – Post having launched Dynamic Search Ads last year, this year Bing Ads made it more efficient by adding labels to it.
B2B Audiences: How To Create & Effectively Use Them For PPC – Mike Fleming discusses the importance of targeting the right audience for your B2B PPC marketing efforts to not only bring them to your business but also build a relationship that is long lasting.
Bridging the Gap Between the Consumer and the Advertiser – Having launched key product enhancements in 2017, for 2018 Bruce Flack shares where Twitter intends to focus on in order to help its advertisers connect with their audience.
A beginner’s guide to display advertising – Amanda DiSilvestro shares the best practices guide to create a display ad, the available platforms to advertise on, type of display advertising that would match advertiser intent and finally measuring the impact of its performance.
How To Use the Google AdWords Overview Page – The overview page in the new AdWords interface is a treat for the eyes and one of the features advertisers are loving. Bethany Bey gives insight on this page and how to use it for your benefit.
Google Chrome Ad Blocker Guide: Everything You Need to Know – Google had announced last year on their plans to block ads on Chrome. Matt Southern shares the new ad standards and how advertisers can ensure that their ads comply to it.
Start Building an Audience for Your Movie on Facebook – Facebook, understanding that successful ads run differently for different industries, outlines a 3 step strategy to help advertisers create effective and result driven movie ads.
New Research: 35% of Competitive Local Keywords Have Local Pack Ads – Dr. Peter J Meyers evaluates the impact of local search ads and how businesses prevalent in a local vertical must take local ad extension seriously to up their game.
Ads and AMP: Year in Review and Looking Ahead – Google’s AMP project was launched to make help create fast loading, light-weighted and mobile friendly landing pages. They recently shared the progress report and also new partnerships to help business continue growing with AMP.
Fall in Love with Your Audience – Chandal Nolasco Da Silva discusses how through analytics, attribution and audience targeting businesses can create audience segments to give customized offerings that match up to their expectation.
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