Here are the latest articles in the PPC domain handpicked for you. A helpful guide on setting your Gmail Sponsored Campaign and Customer Match, how to increase sales with the help of RLSA campaigns, strategies to adopt to optimize your campaigns for holiday season and new ad format launched by Google to drive app installs.
All this and more in this week’s PPC news:
1. 5 Things New Advertisers Need to Know About Google AdWords Campaign Settings
The default settings go unnoticed by advertisers who do not fathom the implications it might have. Columnist Aaron Slusky discusses the campaign settings that you might want to change.
2. Expectation vs. Reality: Every AdWords Campaign Needs Its Own Landing Page
How disconnect in the landing page and ad content leads to unsatisfied customers and hampers your quality score. Here are few examples that state the mistakes marketers are making with their PPC campaigns.
3. 9 Google AdWords Strategies For The Holidays
Holiday season holds a lot of opportunity for customers to reach out to new customers and their demand. Have a look at some of the AdWords strategies that you could adopt to stay at top-of-mind of the users.
Check this guide on retargeting visitors by Jack FitzGerald for a deep dive on retargeting.
4. How an RLSA Strategy Increased Sales by 125.9%
Capitalize on returning customers with the help of RLSA campaigns. Learn the different ways to use the remarketing lists for your search ads by Adam Kaiser.
5. The Ultimate Guide for AdWords Customer Match
Here’s a detailed guide on the newly launched Customer Match feature in AdWords. Marina Obsivac discusses what Customer Match is and the key strategic ideas to implement it and amplify its affect.
6. Google AdWords Links Offline Store Visits
The offline tracking of store visits helps marketers make informed decisions and is offered to qualifying Google customers. This update is as a result of the evolution in mobile advertising capabilities. Read more.
7. Google Testing 4 Top AdWords Ads Above Search Results
Jennifer Slegg noticed the last week, that Google was testing four AdWords ads above the organic search results. Though testing it, this will definitely open more avenues for marketers. Know more.
8. Introducing new interactive ads to drive app installs
To help developers attract more users to their apps, Google has recently launched two ad formats to scale up the app installs. Trial run ads and interactive interstitial are in beta stage currently and available for limited set of advertisers.
9. A Guide To Gmail Sponsored Promotions Ads
GSP is a smart way to target users based on their Gmail account activity. Here’s a detailed guide by Sophie Howell that covers details about the targeting options, ad layout and how to go about setting it up in AdWords.
10. How to Optimize Holiday PPC: Use Call Data to Keep a Finger on the Pulse of Your Campaigns
Utilize call data to optimize you pay per click campaigns. Here are three ways in which you can do so, as listed by author Andrew Sheridan. So, waste no time and optimize your campaigns for holiday season.
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