Weekly PPC News – New AdWords Editor Version 12.2, What Holiday Shoppers Are Looking For and more

Holiday season strategies was the top topic of discussion the last week. Here are the articles that discuss about bid estimates during holiday season, making your AdWords account profitable while growing it simultaneously, new controls on automated bidding introduced by Bing Ads and other posts captured in this Week’s PPC News Recap.

1. How to Block Your Ads From Running on Specific Websites and Apps
PPC ensures reach, but not all places where your ad is being placed is appropriate. Andrea Taylor shares how you can exclude websites and apps across the major paid platforms.

2. Holiday shoppers are in the driver’s seat — here’s what they’re looking for on Black Friday, and beyond

Ahead of the Black Friday shopping season, Google shared what customers are looking for and how advertisers can optimize their shopping campaigns for effective response.

3. Improved bid adjustment controls for auto-bidding

Bing Ads improves controls for advertisers to manage how automated bidding alters the bid in optimizing the campaign to achieve performance goals.

4. How Much Do Google Minimum Bid Estimates Increase During the Holidays?

Andy Taylor looks into how the bid fluctuates during the holiday season, as advertisers aggressively utilize the paid search channel to drive results. Learn how paid search competition is bound to rise in the coming weeks.

5. 5 Advanced Display Remarketing Strategies

Making customers take the final decision requires them to be pulled to your business again and again. Byron Tassoni-Resch shares some advanced strategies to optimize your display remarketing campaign.

6. How to get the best visibility for your PPC ads in the run-up to Black Friday

Rebecca Sentance shares findings from a study conducted earlier this month to get insight into what ad messaging garners more response during the holiday season.

7. The 12 Days of Paid Search Optimizations

With the holiday season bringing opportunities to drive performance, here are the 12 things that advertisers must take up throughout the season to ensure steady performance and happy retailers.

9. Google AdWords Editor updates to support budget type option for video ads & more

A look into the new AdWords Editor version 12.2 and what are the list of features added on to it. Barry Shwartz shares the update.