With Google Performance Summit having unfolded some major developments, the last week had the PPC domain flooded with opinions and insights on the announcements made and how they are/ are not a must-have for advertisers. Here is a peek into all that the Google Summit covered such as expanded text ads, demographic targeting and more, along with articles that discuss ad copy changes to improve your CTR, in conversation with Sundar Pichai, CEO Google, sharing conversions across multiple accounts and more.
Here’s a recap of last week’s PPC News:
1. Three ways to test pay per click ads
Here is the podcast and transcription of Brad Geddes and Charles Kirkland discussing about the best three ways to test your PPC ads. Listen to their valuable insights into this topic.
2. Ads and analytics innovations for a mobile-first world
Knowing that the revolution in mobile has arrived, Google introduced some incredible modification in the way mobile audience will be attended to and how advertisers can reach out to them. Witness the range of changes made, from expanded ads to responsive display ads.
3. 10 Quick paid search copy tips to improve your clickthrough rates
Richard Stokes shares some great tips on how you can better your ad’s CTR. From adding ‘www’ in your domain name to adding trademark symbols are some of the changes you can adopt in your ad copy.
4. One-On-One With Google CEO Sundar Pichai
Sundar Pichai talks of the new products in line and his plans to make Google lead an AI first world. Here’s is the conversation he had with the Forbes team. There’s much to learn from this discussion. Read it here.
5. Google Expanded Text Ads: 10 Things You Need To Know
Google is all set to increase its text limit by 2x with the new expanded ads. Larry Kim discusses what this change is and how this is one of the features to look out for.
6. Top 3 Bing Ads Improvements That Have Happened This Month
Bri Saxman shares the 3 major improvements made by Bing Ads in the month of May. Read this post to know more about the Bing Ads Editor 11.0, UET tag helper and new segmentation.
7. A Closer Look at Data Driven Attribution
Advertisers have been excited with the newly launched data driven model and Martin Roettgerding discusses about the same in his recent post. Here’s his evaluation of this new model.
8. Share conversions and remarketing lists across paid search accounts
Amy Bishop discusses how to seamlessly share data between accounts without disturbing each account’s individual functionality. So, time to stop juggling with your conversion and remarketing tags, learn how.
9. Google AdWords to break up tablet & desktop and enable a mobile base bid
Now device bidding will apply to all campaign types with the recent announcement made by Google. Ginny Marvin talks about this new changes which lets advertisers have more control over device bidding.
10. 5 Things Purna Virji’s AMA Session Taught Us
Here are the key takeaways from the recent AMA session with Bing Ads Manager, Purna Virji. From her PPC experience of more than 10 years, Purna shares some valuable insights on the growing PPC space.
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