Learn about the new updates announced during Google’s annual advertiser event, Bing Ads dynamic product extension, why you need to secure your URL with HTTPS, implementing HHI targeting, what display banner sizes to use and more in this week’s PPC News recap.
Google Marketing Innovations Keynote – Here are all the details about the announcements made during its annual advertiser event the last week. Watch the entire session here.
Google Adds “People Also Search For” Box to Paid Search Results – Matt Southern shares details about the new ‘People also search for’ box that now appears along with paid search results though behaving in the same manner like organic search results.
Securing your URLs with HTTPS – To secure customer information, Bing Ads asks all its advertisers to update their ad’s URL to HTTPS and also suggests the necessary steps to take if your site doesn’t support HTTPS. Know more.
AdWords Display Ad Sizes: Sizing Up What’s Best For Your Campaigns – Here is a post discussing about creating banner ads for the GDN, the different sizes available and how each size is put to use.
New And Improved Household Income Targeting– With HHI as a targeting option advertisers can narrow down their reach to appropriate audience. Here is all that you need to know about this targeting option and how to implement it.
Google Ads Introduces New Campaign Type for Hotels – A new campaign type has been added by AdWords to help advertisers better manage hotel ads by promoting on Google search and maps. Here is all that you need to know about it.
Say goodbye to low Quality Score with this Google Ads script – Daniel Gilbert shares a handy script to help find out low quality score keywords and fix them up immediately.
Also refer Karooya’s Free AdWords Scripts
Bing Automated Dynamic Product Extensions | Everything You Need To Know – With Dynamic product extension advertisers can display their product or service offerings along with their search ads. More about this and Bing Ads automated extension in this post by Greg Swan.
Automate Bidding Strategies By The Numbers – A look into the automated bidding strategies available in AdWords, what solution they offer and the performance data that you can expect from them. Danielle Gonzales discusses in this post.
Related Links:
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.