Effectively manage your display campaigns, use custom labels to better your ROI, create remarketing list with Google Analytics Custom Dimensions and more articles on Gmail Ads, newly launched Customer Match and Universal App campaigns by Google AdWords.
Check out what all was being talked about in the PPC domain:
1. Google brings you closer to your customers in the moments that matter
Customer Match and Universal App Campaign are the newly launched Google’s features. While the former ensures that marketers connect with high-value customers through Search, YouTube and Gmail, the latter lets developers create AdWords campaign that helps them connect with app users. Know about these features in detail in this announcement.
2. Better Analyze Display Network Placements At The Account Level
Jacob Brown discusses the thing you should do to utilize the Display Network effectively.Exclude the placements that do not perform well and study your data to understand how placements are performing account wide. Know more in this post.
3. Creating Adwords Remarketing Lists with GA Custom Dimensions
The author here shares how to take custom dimensions from Google Analytics and use them as powerful Audience Lists for your AdWords campaigns. The audience lists can be used to target users in your Display campaigns or for your Remarketing List Search Ads. Know the step-by-step process in this post.
4. Keywords Are Back For Google Shopping Campaigns!
Daniel Gilbert presents a free script form Brainlabs that allows you to choose ‘exact’ searches for which your shopping campaign appeared. This script checks your search terms regularly and adds a word as negative that doesn’t match your search query. Know more about this script in this post and implement it to go more granular.
5. Why Aren’t Your Pay-Per-Click Campaigns Resulting in Conversions
Created a campaign that hasn’t made much of a contribution in lead generation or sales closure? Here are some of the things that are key to gaining best ROI on your PPC campaigns. Review the factors mentioned in this post to better manage your campaign’s performance.
6. 3 Ways Custom Labels Improve Product Ads ROI
Custom labels can help marketers get more clicks for products that deliver results in their shopping campaign. Frederick Vallaeys expands on how custom labels can be used effectively, in this post. Lear more about it
7. Google Hotel Ads makes it easier for more hotels to participate
In continuation to changes made to improve hotel search across Google, the Hotel Ads are also going to witness improvements. Book on Google, inclusion of more amenity information, are some of the features that will be improved this month. Know more about these enhancements in this post.
8. Why It’s Time to Rethink Your PPC Ad Extensions
Pauline Jakober elaborates on the structured snippets in this post and how Dynamic Structured Snippets was upgraded with Structured Snippets, giving the power to the marketers to add text as best suits their business. Read more about Structured Snippets here.
9. Use 6 Great Reports in AdWords Report Editor
AdWords Report Editor offers a great interface to generate reports and make boring reports look visually appealing. Stephen Kapusta, shares some of the best features of the reporting tool that you could definitely make use of. Check out this post and get those reports ready for your clients or management.
10. Gmail Ads: What’s New (And Not New) With This Native Ad Type
Columnist Susan Waldes takes us through the Gmail Ads, how they work and how marketers can make use of this. She discusses the improvements that have taken place, from the previously named Gmail Sponsored Promotions to the now named Gmail Ads. Lear more about how to set up Gmail Ads for your business in this post.
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