Last week Google announced the long awaited developments in ‘micro-moments’. Some in the market and some yet to be rolled out, read their exciting features and what it holds for you. Bing followed with their announcement of ‘Shopping Campaigns’, set to give competition to Google.
All this and more in the new edition of PPC News:
1. Bing Shopping Campaigns is now available to all U.S. customers
Following up to the beta version launched in April, Bing announced Shopping Campaigns in US last week. Giving competition to Google PLAs, Bing has new features due to release in the coming months. So, gear yourself up for the PLAs, put it to test and decide who takes the cake.
2. Google Unveils “Purchases On Google”
Google announced ‘Purchase On Google’ to improve mobile conversions, hence living up-to the ‘I-want-to-buy’ moment. Advertisers who want to tap the mobile audience now have a ‘call-to-action’ button added. For shoppers it adds gratification with immediate action provided. Still in the experimentation stage, it offers a sea-of-opportunities for online marketers.
3. Unhappy With Google’s Mobilegeddon, Advertisers Spend More On Facebook
The author discuss one of the observations made in Adobe Digital Index’s Q2 report on Digital Advertising. He shares how the preference of mobile optimized sites by Google (named Mobilegedoon) has resulted in 10% traffic drop for unprepared sites. You can view the highlights of the report here.
4. Winning the shopping micro-moments
We know how Google had been rigorously testing lately. In their latest post they introduced new features under each micro-moments. Though some are yet to be rolled out, the others that have, can be made full use of. Read this post to know what all features you can build your strategy on.
5. Call-Only Ads Are Ruining Mobile Results
Melissa Mackey debates on how the replacement of call-only-extensions with call-only-ads is affecting business. Sharing her own experience of client loosing out on impressions, she details out her observations. Read this post to share your opinion of call-only-ads.
Here’s a peek into the mistakes that PPC expert Diane Anselmo once made. Form her 12 years experience she brings on board the mistakes commonly made. So, if you just started off, this post will help you stay up-to-par in PPC domain.
7. AdWords Scripts Discovery – Pause and Enable Ads Based on Dates
Finding it difficult to keep track of when your ‘Ad Scheduling’ ad is ending? Jennifer Johnstone shares a useful AdWords script that can reduce all your manual work. Update your account with the script and thank the team for saving your time and energy.
8. Get Over Your AdWords Performance Plateau with These Strategies
You have been there and done all, but for a seasoned AdWords marketers such as you, you yearn for more. The author shares tactics and other advanced AdWords functionalities that you could use to better yourself. Read this post to learn more.
9. Always Factor in Customer Lifetime Value to Your Target CPA
Gary Garth suggests marketers to have a different perspective than just attributing revenue and conversions to ROI. Before creating and pausing campaigns it is better to understand what your profit-driven approach is. Make CLV (customer lifetime value) a part of your approach for long-term results. Read more to understand how to calculate CLV.
10. B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever
Here’s another post that discusses the importance of CLV for B2B companies. Written by Pauline Jakober, this post evaluates how B2Bs generally track PPC and how CLV can help achieve profits. Read to know more.
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