With Google improving its mobile search user experience, marketers have a lot to look out for. Other than the announcement from Google, here are a couple of articles that will help you plan your negative keywords group better, understand the keyword match types better and more.
Check out the following curated links on PPC:
1. Google’s announcements on AdWords updates
Seeing the tremendous opportunity Mobile offers to marketers, Google has modified the display and user experience for search results on mobile devices.The marketers, on the other hand, have been offered a new reporting dashboard and tools to help them make their campaigns constructive.
2. Negative Keyword Match Types – When to Use Broad Match
How to effectively use negative broad match keywords to filter unwanted traffic without affecting the valuable search queries that marketers would want to focus on.
3. 3 Trends That Will Change the Future of Online Advertising
With PPC constantly getting updated and improved, this article bring the 3 trends that will influence future of online advertising.
PPC experts share tips for successful mobile PPC. It includes one tip from Shashikant Kore, Co-founder of Karooya.
5. It still pays to have multiple match types Adwords keywords
Though Close Variant Matching is assumed to have made the difference in value of multiple match types insignificant, the article presents a different facet to it.
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