This week’s PPC news recap covers about in-market audience in Bing Ads Editor, Amazon Ads, Marketplace Appstore and Service Provider Network, improving your Google Shopping Ads by building a keyword strategy and more.
Save time managing In-market Audiences in Bing Ads Editor – Now create, modify or delete in-market audience and negative audiences in bulk with this new Bing Ads Editor release.
Connect with People Earlier in the Customer Journey with Instant Forms – Businesses can now include Instant Forms in their ad campaigns to help connect with people at an early stage.
LinkedIn Fixes Issue With Low-Quality Clicks – Robert Brady shares about LinkedIn’s decision to change how they will calculate billable clicks to your sponsored content.
Introducing the Quora Ads QuickStart Program – Get started with Quora Ads, with the new Quickstart program. It intends to help advertisers get insights and experts inputs on how to make advertising on Quora a success.
Google Ads Parallel Tracking Guide – Parallel Tracking is all set to go live by end of the month. Nick Eppinger shares some best practices that advertisers must follow to make the switch tad bit easier.
Holiday Feed Strategy: Including Key Terms in Your Google Shopping Feed – With shopping season about to come, here is how you can optimize your Google Shopping campaigns by focusing on a keyword strategy with top holiday search terms.
5 Essential Google Ads PPC Metrics to Optimize – Adam Proehl shares the starting point metrics that advertisers could use to optimize their PPC performance. Learn about what these metrics are and why they are important.
A Powerful Combination: Using LinkedIn Conversion Tracking + Marketing Automation – Here’s Arjun Desai discussing about integrating marketing automation with conversion tracking and the perks of doing so.
Sellers: Announcing 2 new ways to manage your advertising – Amazon offers two new resources to help advertisers with their strategy. One is Marketplace Appstore and the other is Service Provider Network. Learn more about it here.
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