Weekly PPC News - Google Ads Import Updated in Bing Editor, New Audience Targeting in LinkedIn and more

Posted March 25th, 2019 by Amita & filed under PPC Roundup.

Welcome to this week’s PPC News recap! New guide by Google Ad Manager for retailers, steps taken by Facebook regarding discrimination in ads, Bing Ads Editor improvements to make Google Ads import seamless, Quora makes promoting answers easy and more

Get New Suggestions for Display Targeting with the Google Ads Ideas Tab – Advertisers are always looking out to build new audience in order to expand their reach. How ‘Google Ads Idea Tab’ help them with that, find some suggestions here by Joe Martinez.

Targeting on LinkedIn Just Got More Powerful – Get introduced to the three new ways to reach the audiences that matter most to your business.

Save time with Google Ads import updates in Bing Ads Editor – A sneak peek into the improvements made in Bing Ads Editor to make importing campaigns easier from Google Ads

Promoting answers on Quora is easier than ever – With this update, Quora now makes it easy for you to promote answers without using the Quora Ads Manager platform. Learn more about this feature here.

Ad Blockers & PPC: Adjusting to the New Normal Ad Blockers and what do they mean for PPC advertisers, Chandal Nolasco Da Silva helps us to know the same in this article.

Using insights to find new audiences to test for awareness campaigns – Joe Martinez sheds light on Audience Insight Tool and how it can be utilized to find new audience combinations to test.

New guide: Rethink your eCommerce experience with Google Ad Manager – Follow along the article to know how Google Ads Manager can transform your shopping experience.

There’s More To The Google Display Network Than Remarketing Get an understanding on Display Advertising and Remarketing and how Google Display Network (GDN) can help to find the right audience.

Doing More to Protect Against Discrimination in Housing, Employment and Credit Advertising Facebook has helped businesses to reach people without being bias. Sheryl Sandberg helps us to know the steps taken to continue the same.

Automating Ad Copy and Keywords: What are Your Options? Choosing keywords and writing ad copies can have huge impact on ads. Aden Andrus sheds light on some easy ways to manage them.