Weekly PPC News - Google Ads' Ad Strength Indicator, LinkedIn Automated Bidding and more

Posted September 3rd, 2018 by Kirti & filed under PPC Roundup.

Monday is here! A quick recap of the last week’s top PPC posts will be a great way to jump-start the week. Google Ads adds an ad strength indicator to measure the effectiveness of your responsive search ads, LinkedIn launches automated bids for Sponsored content campaigns, make changes to your Google Ads campaign from the Overview tab and more in this week’s PPC News recap

Create more effective ads for today’s consumer – New insights introduced to help advertisers create relevant ad experiences for their customers. Google has added ‘Ad Strength’ to help advertisers measure the strength of their ad.

responsive search ad new google ads format

There is no reason to manage bids manually – Frederick Vallaeys on why it is best to use automated bid management than adjust the bids manually, the former though might still need human intervention.

HOW TO MITIGATE ITP 2.0 FOR GOOGLE ADWORDS – Step-by-step guide for advertisers to take measures in order to lessen the impact of Intelligent Tracking Prevention of Safari uses by Apple.

Google Ads Lets Users Make Campaign Changes from ‘Overview’ Page – Google quietly updated users of a new option to make changes directly to the campaign from the overview page. Matt Southern shares more details.

Navigating Filters in the New Google Ads UI – Timothy Jensen discusses how to work with filters in the new Google Ads UI, how to create them and what use are they of.

Improve Your YouTube Targeting with Custom Intent Audiences – Joe Martinez walks through trying the custom intent targeting option in YouTube, what they are and how to set them up.

YouTube to Roll Out Non-Skippable Ads to All Creators – Now more YouTube advertisers can enable non-skippable ads, which was earlier available for select creators. They can also track audience engagement and revenue driven from these ads. Matt Southern shares more details about it.

Better ROI for Less Work: Introducing Automated Bidding for Sponsored Content on LinkedIn – LinkedIn now helps advertisers find the perfect bid for Sponsored content campaigns with the launch of Automated Bidding.