Welcome to this week’s PPC News edition! Learn about four underrated YouTube metrics, PPC wish list for 2021, Window shop with Discovery ads for the holidays, Karooya’s top posts & product updates in 2020, and more.
Inspire consumers as they “window shop” with Discovery ads for the holidays – As shopping behavior shifts in new ways this holiday season, discovery ads now offer two new immersive layouts to help you spark consumer interest across Discover, YouTube, and Gmail.
New study: Optimize display ads with OTT & Sponsored Brands Video – A study by Amazon to understand how sponsored brands’ video, and display advertising work together to improve customer engagement across the purchase funnel.
4 Underrated YouTube Metrics to Quantify Your Video Campaign Success – Video campaigns in Google Ads have been a way to build awareness but at times it becomes difficult to explain to a client the value of YouTube. Here, Joe Martinez explains four underrated metrics to help measure the true value of a YouTube ad campaign.
Our PPC Wish List for 2021 – Pauline Jakober has penned down their PPC wish list for 2021. This list consists of all the things we’d like to see in PPC advertising, such as changes or innovations.
When to Apply Google Ads Recommendations (or Not) – Google Ad’s recommendations tab makes the work of a PPC ad specialist easy. But it does not always align with advertisers’ goals. Matthew Umbro covers a few of the recommendations with the most impact in this blog post.
Frequency Caps: Updates on how to make the most of your Twitter Ads – Twitter has introduced “Frequency caps” for ads that allow advertisers to have better control over impression delivery & audience reach over extended periods of time by optimizing the campaign. Austin Evers & Joe Connors shed more light on this update.
Google Discovery ads can now use your 4:5 social image assets – Facebook and Instagram feed and stories ads already have 4:5 social image assets and now advertisers can use those assets in Discovery campaigns. Ginny Marvin explains this in detail.
Karooya’s Top Posts & Product Updates In 2020 – Through Karooya’s blog, we keep our readers updated with our product announcements & relevant PPC information. This roundup post gives a glimpse of what have we been working on throughout the year 2020.
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