Weekly PPC News - Facebook Expanding Into Search Ads, PPC Changes To Impact 2019 and more

Posted December 31st, 2018 by Kirti & filed under PPC Roundup.

Before entering into year 2019, here is a quick recap of the top PPC news from last week which will shape up the PPC strategies for the New Year.

Here is the last PPC News roundup of this year.

Facebook is expanding into Search Ads. What will this mean? – Tereza Litsa discusses what Facebook’s decision to experiment with Search Ads for select audience in USA and Canada, what constitutes this experiment and what to expect from it.

How to Set Up Amazon Video Ads – The Amazon Video Ads, get displayed around Amazon’s product listings. Tara Johnson, shares how Amazon Video Advertising works, tips to get pro with it and how to get started with it.

The Definitive Guide to Your Google Ads Quality Score – A good Quality Score helps create high quality ads and not only that, it also effects your ad rank. Ana Gotter discusses here, about Quality Score and how to increase it for your account.

How to Lower Your Facebook Ad Spend – Using Facebook ads to market your business? Want to lower the cost while remaining effective? Here are four tips to help you spend less on acquiring new customers.

PPC 2018: These changes will have the biggest impact on advertisers in 2019 – The 9 changes that took place this year, and is all set to shape how PPC advertisers function in the coming year, 2019. Ginny Marvin share the details.

The Best Google Shopping Guide: An eCommerce Company’s Best Friend – A step-by-step guide to setting up your Google Merchant Center account and getting started with your Shopping Campaigns on Google Ads. Daniel Pratt in this post.