Gear up for this week, with a quick recap of top PPC news from last week. Google expands exact match close variants by allowing implied words too, misleading ad experience restricted, Facebook revamps their Canvas ads, Bing brings in new reporting enhancements and more in this week’s ‘Weekly PPC News’.
Match the intent of a search with close variants – With this update, exact match close variant is set to include the close variations that have the same meaning as your keyword.
Restricting ads in third-party tech support services – With this announcement Google shares their decision to restrict misleading ad experiences driven from third-party technical support providers.
Bring Brands and Products to Life with Instant Experience – ‘Instant Experience’ is the new name given to Facebook’s Canvas ads and have added more capabilities to this ad solution to help business connect with people.
Save time with new Reporting enhancements – Bing Ads rolls out saving, sharing and scheduling inline download reports and an updated Overview tab to help advertises get valuable information.
As Paid Search Click Growth Continues to Slow, Google Looks to Close Variants for Additional Placements – Andy Taylor digs into the recent announcement by Google where they have decided to expand the exact match close variant.
[AdWords Script] Track Responsive Search Ads’ Rollout – A hands-on script to help you track the performance of your responsive search ads in comparison to expanded text ads. Find out where you are lagging behind and where you are progressing.
How You Can Put Google’s Additional Text Ad Headline to Work – Pauline Jakober shares how to optimally utilize the additional headline space strategically and how to put it to use in the right way.
How to Easily Install Tracking Pixels on Your Website With Google Tag Manager – Here is all that you wanted to know about installing pixels to your website or blog for easy tracking. Chris Mercer shares more details in this post.
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