Google made some significant announcements the last week. From rolling out the three major ad innovations announced during the Google Performance Summit to the future removal of converted clicks, these were the talk of the town. The digital marketing report for second quarter and google’s quarter performance report were also released. All this and more discussed in this week’s recap of PPC news.
1. Expanded Text Ads Are There – The First Results Also
Martin Rottgerding dwells into how expanded text ads had been performing with data collected from beta testing. With the change having eventually taken place, the advertisers need to put in a lot of work to make expanded text ads work for them.
2. Google: Click Volume Rises, CPC Falls
Here are the key highlights from Google’s second quarter financial results. Rebecca Muir summarizes the findings, some of which claim that aggregate clicks increased by 29%, CPC dropped, overall revenue increased by 21%. More in this post.
3. New cross-device attribution reports and benchmarks
To help advertisers measure cross-device conversion path, Google announced that they will be launching three new reports in the attribution section in the coming weeks.
4. Is Mobile Different Or Not? AdWords Muddies The tWaters With ETA
Julie F Bacchini discusses about expanded text ads and in particular the removal of the ability to specify an ad as preferable for mobile. more details in this post.
5. Merkle Q2 2016 Digital Marketing Report Released
Merkle released its second quarter Digital Marketing Report that includes data on the performance of beta Expanded Text Ads, how paid search dropped in Q2, organic search share fell to paid search and more. Andy Taylor and Mark Ballard share the snippet in this post.
6. Get more powerful bid automation with new AdWords Smart Bidding
To make bidding effective and more efficient, Google announced ‘Smart Bidding’ for improved AdWords performance in place of the conversion based automated-bidding. Get the details in this post.
7. Simplifying conversion measurement: saying goodbye to “Converted clicks”
The previous arrangement of using converting clicks as the bidding and report metric, will soon see a massive change with Converted Clicks retiring by September 21. More about this change in this announcement.
8. Three ad innovations for a mobile-first world
The changes announced during the Google Performance Summit, that were meant to bring ease to advertising on mobile, were rolled out last week. Changes that are now available are expanded text ads, responsive ads and setting device bid adjustments.
9. Account Structure Conundrums
Here is the transcribed streamcap of the live chat discussion on the topic ‘ Account Structure Conundrums’. Get insight on what PPC experts have to say about account structure philosophy, structuring your display campaigns, shopping campaigns, Facebook campaigns and more.
10. Announcing v201607 of the AdWords API
Here are the highlights of what the new version of AdWords API will include. From supporting the creation of expanded text ads, removal of converted clicks field, new pricefeeditem in support of price extensions. More in this post.
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