With Expanded Text Ads live, a useful AdWords Script is shared to simplify things for advertisers, learn more about which bidding systems works best and when (automated vs. manual), the default settings that are affecting your performance, boosting your mobile device campaigns in Bing and more PPC related articles consolidated in this Week’s PPC recap.
Here are this week’s top PPC posts.
1. Expand all your AdWords ads in 30 seconds flat
Frederick Vallaeys shares a useful AdWords script that will help you create your Expanded Text Ads by pulling out details from SEO titles and descriptions. Get the script here.
2. Five tips to boost your new mobile device campaigns
With growing dependency on smartphones, the competitors have huge prospect in mobile. Lucy Wang discusses how you can make your offering and ads stand out from competition, with tips that will help connect with your audience. Know more.
Advertisers often face bid management issues. So, how do they find solution to their problems, by using bid management tools (paid or free) or managing manual bid system. Melissa Mackey shares when either of these options makes sense. More in this post.
5. Be in the know about upcoming Improvements to AdWords Automated Bidding
Google recently announced Smart Bidding for AdWords. Kelsey Hadaller discusses about the new automated bidding strategy that you can make use of to improve campaign performance. Details in this post.
6. Does PPC Management Software Make Sense for Your Company?
Jacob Baadsgaard discusses when it is right for a business relying on PPC, to opt for a PPC management software. If you have encountered any of the 5 circumstances then you might wish to opt for a management software that can add value.
7. 4 things you didn’t know about rich snippets
Have you put rich snippets to use yet? Pratik Dholakiya clears some misconceptions around rich snippets and the tools that can help build your visibility if you evaluate the kind of snippets that work best for your business.
8. How To Get Ahead With AdWords Expanded Text Ads
After Google officially made Expanded Text Ads format live, here is a post that discusses the testing strategies that your must adopt and opportunities that you must exhaust. Read for more details.
Here is the transcribed streamcap of the live chat hosted by Matt Umbro that had PPC experts share their thoughts on skillset PPCer requires. The experts also shared their accomplishments and failures in their career.
10. Are AdWords Default Settings Hurting Your Campaigns?
Advertisers often make the mistake of overlooking the default AdWords settings that might be affecting your campaign performance severely. Robert Brady discusses the settings that may not be working in your favour.
11. Busting the Top 3 Google AdWords Myths
Here are the 3 myths that would stop you from creating a successful AdWords campaign or from deciding whether to opt for AdWords as an advertising medium. If any of these did run on your mind, you know why AdWords just didn’t work for you.
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