Get your expanded text ads created with Karooya’s Expanded Text Ad Preview Tool, what opportunities lies for Microsoft after acquiring LinkedIn, how Bing is preparing for the changes announced during Google Summit, learn more about AdWords ad customizers and more PPC related articles in this week’s recap.
Here is the last weeks PPC roundup:
1. Announcing Expanded Text Ad Preview Tool
Create your first expanded text ad with Karooya’s Expanded Text Ad Preview Tool and check how it will get displayed on mobile/ desktop. Also, share the experience with your business and clients and prepare beforehand for the change.
2. Is Bing Ads Ready for the GoogleSummit Changes?
Managing both AdWords and Bing accounts was a seamless process earlier. But with Google having introduced significant changes in its features, how will Bing get impacted? Erin Sagin discusses it in this post.
4. Microsoft’s LinkedIn acquisition represents huge opportunity for Bing Ads
With Microsoft acquiring LinkedIn, the question crops up as to what Microsoft will make out of this acquisition. Janet Driscoll Miller shares some suggestions on what’s best and what’s not in LinkedIn, how Microsoft has a huge opportunity and a challenge in front of them.
5. 6 money saving hacks for pay per click advertising
Here are money saving tips that will help you manage your PPC account while still making the most out of the budget. Kate Gold discusses some of the tips that you can think of adopting in your AdWords account.
7. How ignoring online reputation can destroy your PPC campaign
Adding online reputation through reviews and rating improves the online reputation and has a positive visual impact on viewers. Chris Silver Smith discusses why and when you must make them a part of your PPC campaign.
PPCchat’s yet another intriguing session on using ad customizers in AdWords. Here is the transcribed streamcap of the live chat hosted by Matt Umbro and PPC experts sharing their opinions.
6. Introducing YouTube Director: A suite of video ad creation products for businesses
With YouTube gaining popularity amongst the masses, advertisers are at a large scale utilizing this platform to connect to their audience. Knowing so, Google has launched the YouTube Director suite of ‘three’ products that intend to make video ads more easy-going for advertisers.
8. The Coolest AdWords Feature You Aren’t Using
Matt Umbro shares insight on what is considered to be an under-utilized feature in AdWords. He discusses about ad customizers and how it can be used in myriad ways that makes your ad results dynamic in nature.
9. 5 Steps to ‘Bernie Madoff-Proof’ Your Local Advertising
Perry Marshall discusses how a small local business can build a successful AdWords campaign and also know what is happening in their PPC account and where their money is getting used.
10. 5 Challenges for PPC Lead Generation In 2016
In her latest post, Melissa Mackey shares how Lead Generation is an unattended need of the hour and how it is still a challenge for B2B advertisers. Details in this post.
Related Articles:
- Expanded Text Ad Preview Tool
- Free AdWords Audit Report
- Track Expanded Text Ads’ Performance with AdWords Script
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