New digital marketing report for Q1 released by Merkle, adwords script to improve your ad’s performance, recently announced LinkedIn features, updates made in Bing Ads keyword opportunities and product feeds,overlooked AdWords metrics to put to practice and more in this Week’s ppc news recap.
1. Edit Keyword Opportunities Before Accepting
Following up to the “Add Keyword Opportunities” announcement made last month, the recent update lets advertiser adjust their keyword bids and receive notifications about any new Keyword Opportunities.
2. April is all about product feeds!
With the online inventory update, advertisers have access to insights to optimize product titles with the new offer-level search term report., notify Bing about price and availability updates and scheduling of automatic feed downloads.
3. Merkle Q1 2017 Digital Marketing Report Released
Get insights into the Q1 Digital Marketing findings from Merkle. Download the entire findings to identify key PPC trends and more.
4. Recovering PPC for Your New Website
Launched a new website? How will that impact your PPC activities and which are the areas advertisers should focus on? Kristin Vick shares from her client experience.
5. Expanding Your Adwords Account with Remarketing and RLSA
Melissa Mackey explores and shares how remarketing and RLSA can help expand your audience reach, how to use them, bidding settings available and more.
6. What your paid search KPI says about you
The KPIs that your business focuses on for your PPC activities and how you can access whether they reflect your business goals or not. Andy Taylor discusses in this post.
7. 7 AdWords Metrics You Should Be Using
You might have a defined set of metrics that your PPC account focuses on. Nick Eppinger shares some of the overlooked metrics, their role and what makes them important for your to access.
8. New LinkedIn Advertising Features are Here
Here is a consolidated list of some of the recent features and updates made by LinkedIn on their pay-per-click platform.
9. Google Shopping vs. Bing Shopping Ads: How are They Different?
Leanna Kelly discusses the features that differentiates Google and Bing Ads Shopping from each other, whether there is a winner out of the two, should advertisers use either or both.
10. Quality Score Analysis via Google Data Studio
Learn how you can run your Quality Score analysis vis Google’s Data Studio, identify areas where advertisers should dive in before running a keyword performance study. Ahmed Ali discusses all that in this post.
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