Bing Ads and AdWords, both launched features that helps tracking performance, know about using location group targeting, when you can use broad match type keywords, about Facebook targeting options, a useful script to add your extensions across campaigns and more covered in this week’s PPC recap.
Here are the top PPC News from last week:
1. When It’s Okay to Use Pure, Broad Match
Broad match type is often feared by advertisers for driving volume that hurts the account. Joe Martinez discusses when it is right to use broad match keywords for your account.
Learn how the PPC experts have been strategically conducting account audit, how to use audit findings to spearhead new ideas and more discussed in the latest PPC chat session hosted by Matt Umbro.
3. Compare your performance between two time periods
With the new comparison feature you can check the performance of your ads between two time periods which helps advertisers draw valuable comparison on many performance metrics. Claire Lee shares details.
4. Track your goals with campaign groups and performance targets
AdWords announced new feature that helps advertisers track and forecast their campaigns against the advertising goals set. Learn about these new features namely campaign groups and performance targets.
5. The unexpected impact of Google automated ad extensions
Have you been using automated extensions? Michelle Cruz shares shares how automated extensions gives an edge to your ads, the many types of automated extensions and how you are automatically opted in for this extension type. How does it affect you, she explains in this post.
6. A Guide To Facebook Targeting Options
If you have been keen to run promotional campaigns on Facebook, then this useful post details out the targeting options available on Facebook and how can make use of these settings. Learn more about it in this post.
7. Don’t Miss AdWords Location Group Targeting
You might have already targeting basis location for your AdWords campaigns. Here’s how you can go a little further by targeting as per location groups that considers other factors such as household income, places they visit etc. Details in this post.
8. Here’s a script that copies AdWords extensions to all your campaigns
Daniel Gilbert shares a useful script that reduces the effort in copying ad extensions across multiple campaigns. Get the script here and run it for your Search, Display or Search with Display Select campaigns.
9. How to Improve Your Lead Quality by Linking AdWords With Your CRM Using Offline Tracking
AdWords campaigns calls for online tracking but did you know Offline tracking is as important as online? Wesley Parker discusses why you should utilize this tracking medium and how you can go about doing so.
10. 6 data visualizations in the new AdWords that will save you a ton of time
Some parts of the new AdWords UI has been rolled, giving users the feel of the new design. Ginny Marvin review some of these data visualizations that have caught her attention. Did you observe any of these changes in your account too?
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