Achieve the ultimate conversion rate, nail the art of writing compelling ad copies, avoid making the common mistakes in AdWords, understand the importance of sitelink extensions. All this and more covered in this week’s PPC news compilation of articles.
Become more learned with these useful articles:
1. Extend your ads with Sitelinks
Here’s a quick 5 minute video that takes you through what sitelink extensions are, how marketers benefit out of them and how to set sitelink to your campaign or ad group.
2. New to AdWords? Avoid These 10 Common Budget Killing Mistakes
Neil Patel alerts beginners with the mistakes to minimize the risk of losing while still learning. He outlines the 10 common mistakes that newbies should avoid to ensure profitable results from their advertising efforts.
3. How To Create Bulk Ad Schedule in Bing
This post takes readers through the easy steps to create bulk Ad Schedule through Bings Ad Editor. For larger accounts doing bulk changes makes them save time and energy on other essential things.
4. What Is A Good Conversion Rate?
Businesses must work out on a strategy to increase conversion rate. Ally Sabrowsky discusses what a good conversion rate is and how regular optimization can help achieve the desired and ultimate conversion rate.
5. How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
Cassie Oumedian stresses on maintaining a synergy across all marketing channels for a sustainable growth in business. She shares the strategy adopted by a company to increase revenue by creating online marketing synergy.
6. New Marketing Objectives in AdWords
The author in this post discusses about the marketing objectives of the recent changes announced in the display campaigns. Learn what are the benefits of each of these objectives along with how it works and what it’s definition is.
7. Writing Ads For Google AdWords: Nail Google’s Parameters and Convert Creatively
Nat Rubyan-Ling advises on mastering in Ad Copy within the strict parameters of Google. Delivering a compelling ad that reaches out to target audience amidst the limitations is quite challenging. If you are stuck with that, this post helps you out.
In continuation to the announcement made a couple of weeks ago, Google announced the ease with which developers can create Universal App Campaigns directly through Google Play Developer Console. Learn more here.
9. Unlock the magic of segmentation using AdWords Interface
Download this useful guide on how actionable segmentation helps marketers improve account performance. Learn more about it in this document and swiftly achieve extraordinary results.
10. Google’s PC Market Share Off Its Peak, Yet Company Seeing More Searches Than Ever
Here’s a look at the September 2015 Search Engine Ranking data released by comScore. The data puts some facts across stating that though Google’s market share in PC lost, yet it is witnessing more search queries than any other time. Know more here.
Related Articles:
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.