Weekly PPC News - Click Share Coming Soon, Bing Ads Multiple Language Targeting Best Practice and more

Posted February 18th, 2019 by Kirti & filed under PPC Roundup.

Here are highlights of this week’s PPC news ! Learn about an announcement from Google regarding click share and Parallel tracking for Display and Video campaigns. Bing ads multiple language targeting expands our global reach. Strategies used by small companies to defeat large players in the market and more.

How to Create LinkedIn Objective-Based Ads – This article will help you discover how to create objective-based ads using LinkedIn’s updated Campaign Manager.

You’re Doing PPC Ad Tests Wrong – Ad testing can be a time consuming task of the PPC optimization process. Frederick Vallaeys shares the modified script where advertisers can segment the ads data, draw an analysis and find the performers from it

Amazon Advertising Introduces New-to-brand Metrics -Today, many brands do not know how much it costs to acquire new customers on Amazon? Tara Johnson shed light on new to brand metrics introduced to help advertisers estimate the cost of acquiring new customers on Amazon.

Google Ads Not Working for Your Small Brand? Try Something Different -In this competitive world, small brands find it difficult to promote themselves but it doesn’t mean that it is impossible. Pauline Jakober will let you know some of the strategies small companies use to get a leg up in markets.

Everything You Need to Know About Quora Ads Targeting Options – This article throws light on Quora Ads targeting options. Plan your next campaign using different methods in Quora.

Click share coming to Search campaigns – Click share is the estimated share of all achievable clicks that you have received . Announcement from Google will give you more information on click share.

Death of the keyword: What it is (and is not) for retail – Usage of traditional text ad keywords are reducing with the diminishing role text ads now play in retail ppc management. Andy Taylor shares his view.

Best practices for campaigns with multiple language targeting – Learn how to take advantage of multiple language targeting structures to expand your global reach.

Parallel tracking for Display and Video campaigns available May 1st, 2019 – Learn about Google’s announcement regarding Parallel tracking for Display and Video campaigns.

RSA vs ETA Google Ads – 4 Month Test — RSA or ETA, which one to use to gain more visibility? . Justin Lindh, manager at Granular helps us to do the comparison between RSA and ETA Google Ads