This year’s last weekly PPC roundup, covers about Bing Ads making changes to Share of Voice report’c columns, what 2019 holds for PPCers, roundups from all of the PPC advertising platforms, script to automate bidding for in-market audiences. All this and more in this weekly PPC news.
Deliver more New Year conversions with the latest Display ads features – To help advertisers make the most from the seasonal shopping, Google Ads announced launching new features which are; Audience Expansion Tool, New segments added to Custom Intent Audience and Dynamic Prospecting.
Useful changes to your Share of Voice columns – Following the roll out of AI powered Competition Tab, to simplify the reporting process and leverage from actionable insights, Bing Ads will be removing redundant columns from the Share of Voice Report
Automate your in-market audience bidding with this Google Ads script – The key takeaway with in-market audience is monitoring the campaign and adjusting bids. Daniel Gilbert shares a script that automatically applies bid modifiers to in-market audience and saves advertisers from manually doing it.
10 Changes that Impacted Amazon Advertisers in 2018 – Tara Johnson summarizes the major changes introduced by Amazon Ads this year. Team at Karooya also created a post rounding up the top announcements by this major PPC platform.
The Complete List Of PPC Metrics: The Valuable And The Vain – PPC is driven by data and that insight helps make future strategic decisions. Here is a list of metrics that are of utmost importance and also the ones that don’t actually offer any tangible results.
5 Steps to Take When PPC Conversions Are Down – Timothy Jensen discusses the five steps that advertisers must take when they witness a drop in their conversions.
Top PPC Skills and Platforms for 2019 [Data + Commentary from Paid Media Experts] – PPC experts from around the globe share insight on what changes to expect in the PPC industry in the coming year.
PPC Roundups of 2018 – Here are all the roundups from this year that covers the top announcements and updates made by Google Ads, Bing Ads, Amazon Ads, Social PPC Platforms (Twitter, LinkedIn, Quora etc.) and the top PPCChat sessions. Get hold of all that happened if you missed it when it did.
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