AdWords to soon allow ad extensions with call-only ads, Bing Ads introduced the countdown ad customizer for the upcoming holiday season, adding account level ad extension in Bing Ads to roll out the next week, guide to set up your Facebook Dynamic ads and more covered in this week’s recap of Weekly PPC News.
1. Supercharge your call-only ads with ad extensions
With this recent announcement, AdWords call-only ads will show ad extensions to help advertises display more relevant information alongside their ads.
2. Google Merchant Center Now Finds ‘Opportunities’ for Improving Campaigns
Matt Southern shares the updates made by Google in Merchant Center to optimize shopping ads, such as the Opportunities tab, multi-country feeds etc.
3. 4 Steps to Set Up Successful Facebook Dynamic Product Ads
A step-by-step guide to help advertisers get started with Facebook’s Dynamic Product Ads. With this guide avoid any errors that you may end up making while setting it up.
4. Highlight upcoming sales and events using countdown ad customizers
With the new countdown ad customizer, you ad automatically updates with the countdown of an upcoming event. This new features helps advertisers highlight their offers and impact sales as a result.
5. AdWords Experiments : How To Avoid The Under-reporting Risk
Learn how to include experiment data in your reporting and make sure that the metrics that show in the UI also show up in the downloaded spreadsheet.
6. How I Rephrased 2 Words in a Headline & Improved Results by 34%!
Mike Fleming shares how by testing an alternate ad copy, helped improve the ad’s performance and ultimately its results. Learn why this testing method is worth trying.
7. How to Use Automation to Boost PPC Performance
As much intimidating Automation sounds, it needs to be perceived as a task to reduce human effort. Ben Wood shares the resources that can help expand your knowledge about automation.
8. Improve your ad extension management with account level association for extensions
Now you can associate ad extensions at the account level with the new announcement by Bing Ads. This feature is expected to roll out from the next week.
9. 3 Ways to Utilize Google Analytics for Better AdWords Reporting
Jil DuPre shares the Google Analytics reports that can help advertisers improve their campaign’s performance with insightful inputs.
10. Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30
Though the ads have stopped showing on Bing’s Content Network, Bing Ads will be cleaning up user accounts that were previously assigned to the content network. Greg Finn shares details.
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