Know how Smart Bidding can help you plan your device bids, make use of the campaign draft now available for Display Network, Bing’s Upgraded URLs are now active, how to analyze your ad tests by conversion per impression metric and more in this Week’s PPC News Roundup.
1. Campaign drafts and experiments available now for Display
Now you can test changes, measure results and apply changes that work well with the help of drafts and experiments now available in AdWords Display Network campaign
2. Who’s On First? Google’s New Device Bidding Update
Improve your campaign performance by using the AdWords Smart Bidding which helps separate bids for devices. Jenny Hatch elaborates on how to use device bidding more efficiently.
3. Upgraded URLs now available in Bing Ads: An easier way to manage your tracking URLs
Jamie Chung, Program manger at Bing, share the tips and best practices for using Upgraded URL’s now available across Bing Account. Learn about the benefits of upgraded URL’s and how it can simplify things for you.
4. Ad Testing: Conversions Per Impression
What is your ad testing deciding metric to finalize on the winning ad? Melissa Mackey discusses one of the way to analyze the ad and that is by using conversions per impression. More about it in this post.
5. Business names start showing in AdWords Call Only ads
Ginny Marvin observes business names reflecting on call only ad results making up for the objection previously raised by businesses that only phone numbers appeared in the ads.
PPC chat transcribed streamcap hosted by Matt Umbro where PPC experts discuss about PPC automation strategies, tools used for automation, using scripts and more.
7. Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
The question of whether Facebook Ad platform is better or Google AdWords is discussed in this post and which of these is a good fit for your business and when. Learn more.
8. A 6-Step Process to Write PPC Ads at Scale
Want to scale your ad copywriting to have multiple ad copies to do A/B testing and finalize on the performing ones, but, too busy to do so? Here is 6 step process to do it easily without hiring an agency to do the task. Brad Smith shares how in this post.
9. Google AdWords Express Adds Detailed Call Tracking, Ad Scheduling & Map Actions
A range of multiple features has been added to AdWords Express such as ad scheduling, map actions and call tracking to help businesses make effective campaigns. Jennifer Slegg shares the details in this post.
10. What is Happening To The AdWords Keyword Tool?
Julie F Bacchini shares how the recent updates on Google Keyword Planner limiting Keyword Planner data for advertisers to make use. So, what is the limitation and how this will effect you, know here.
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