Here is a this week’s edition of Weekly PPC News which covers the new Remarketing exclusion feature from Bing Ads, tips to level up retargeting, how ETA performed, using audience data for your search ads and more.
1. Power up remarketing with exclusions, new from Bing Ads
Bing Ads released an additional feature in remarketing – exclusions. Learn about what they are, why are they important and how to use it in your account.
2. How to Find & Fix Common Negative Keyword Problems in PPC Accounts
Brad Geddes discusses about the common issues advertisers face with negative keywords. How can you make optimal use of the negative keywords, more clarity in this post.
3. Stop Bidding Down on Mobile. Improve the Mobile Experience
Mobile has been the buzz of the town ever since the PPC space looks at it as an advancement to PPC advertising. Joe Martinez on how mobile traffic is growing and what 2017 holds for us.
4. HOW TO TAKE YOUR RETARGETING TO THE NEXT LEVEL
Jacob Baadsgard pulls out a list of strategies to adopt to take your remarketing activities to the next level. Learn about the changes you need to make and the guide for your first remarketing campaign.
5. GOOGLE’S EXPANDED ADS FORMAT DELIVERS UNEXPECTED RESULTS
Here’s how expanded text ads fared and whether it is the revolution everyone has been talking about. Luke Rees shares his outlook in this post.
6. Optimize Your AdWords Search Targeting Using Audience Data
About the new features introduced by AdWords to help advertisers refine their audience targeting for search ads. Understand about what audience targeting to adopt to optimize for results.
7. Competitor PPC Audit – Why is it Important For Your PPC Account?
Why and how you should go about auditing your ppc competition. Stay ahead of competition by keeping a watch on their ppc activities. Strategies shared in this post.
8. How to write PPC text ads in 2017’s sophisticated environment
Matt Umbro discusses the key components that can create more context to your ppc ads and help you make a big impact on your conversions. More in this post.
9. 5 Luxury Marketing Strategies to Increase Conversions (At The Right Price)
Grow your PPC activities and leverage your luxury brand by rooting for these 5 tactics. Allen Finn explores them in this post.
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